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Original poster

Bodyform bucks the trend

32 replies

Prawnofthepatriarchy · 29/06/2019 19:22

Bodyform appear to have ignored the woke trend for calling women menstruators.

We’ve all been there, yet most of us could do with some advice on how to help our daughters through puberty. From raging hormones to budding breasts, here’s how to talk, support and guide her through the highs and lows.

twitter.com/bodyform/status/1142030043155238912?s=19

Hoping this is good news.

OP posts:
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TheOnlyLivingBoyInNewCross · 01/07/2019 14:00

Bodyform aren't scented - that's why I buy them! I buy the orange pack and they are definitely completely fragrance free.

diavlo · 01/07/2019 13:57

I buy body form for me and did as they aren't scented, which is why I don't buy Always!

Juells · 01/07/2019 13:15

It's only women who would make up the whole of a firm's customer base, but be treated with such contempt in the name of some inclusivity shit. And it's only women who would clap along and defend it.

BettyFilous · 01/07/2019 13:09

Thanks to this thread I was able to quickly identify unscented pads at the weekend, instead of spending 20 min reading and sniffing packaging in Superdrug. I will be buting Bodyform product in future.

Apileofballyhoo · 01/07/2019 13:06

Thanks for the luxury moon link, Olives. I had a look and found a lot of references to 'customers' at first but then I found a lot of references to women. Hope it stays that way.

Apileofballyhoo · 01/07/2019 12:59

I'll switch to Bodyform though I think I need Bodyfirm more, and not just once a month.

bingoitsadingo · 01/07/2019 12:53

Great to see this. Bodyform are one of the few brands I can still reliably find unscented pads from.

BigGreenOlives · 30/06/2019 15:28

Luxury Moon is another company that knows what women are - they have a good range of UK made cloth pads.

Whatsnewpussyhat · 29/06/2019 22:39

Thank fuck. I swapped to them from Always years ago too. The pink ones say unperfumed and the longer length ones in a mint coloured pack.

So sick of all the "not all girls/women have vaginas" bullshit.

Zenstuators? Does that mean they identify as Buddhist when having their period? Confused

Original poster
Prawnofthepatriarchy · 29/06/2019 22:18

However, unless they are in the situation where it is necessary to know, men just don’t get hormones, wierd moods for no reason, the way that periods happen

But surely dads and partners are in a situation where it is necessary to know? DH and other men I've been in LTRs with have been very aware of my periods and understood the process.

OP posts:
Chickenish · 29/06/2019 22:09

Normalising of girls’ puberty is good. However, unless they are in the situation where it is necessary to know, men just don’t get hormones, wierd moods for no reason, the way that periods happen (tends to be a family thing, rather than one-size-fits-all-females).

barelove · 29/06/2019 21:53

Well done Bodyform!

I used to use Naturecare because they are plastic free disposable sanitary towels and tampons and made from perfume free organic Cotton. And they’re not afraid to call us women Smile

EmperorBallpitine · 29/06/2019 21:22

I also like the image accompanying, which was a dad and a very normal looking girl. Normalization of puberty talk must also include all/any parent knowing how to help.....

motorcyclenumptiness · 29/06/2019 21:20

I switched from Always to Bodyform because they label their perfumed/unperfumed products very clearly whereas Always is a stinky-perfume lottery

MacaroonMama · 29/06/2019 21:18

Or Bodyform even Grin

MacaroonMama · 29/06/2019 21:18

Another one here who switched from Always when they went scented to Bodyfirm as they are not.

Doubly glad because of this!

Manderleyagain · 29/06/2019 21:15

Also I can't imagine for a kid who has major issues with the femaleness of their body, I can't imagine that menstrual products picking you out in their marketing is actually helping.

Manderleyagain · 29/06/2019 21:12

Always/tampax produce a puberty leaflet and sample pack my daughter brought home from school. V focused on girls and none of the new language. They know their main market. Its mainly the small or eco friendly brands that are using the inclusive though alienating language. They have spotted a niche marketing opportunity. It must be a hard market to be in with the big monster companies.
I also worry about mentioning companies and celebs too.

Pepvixen · 29/06/2019 21:01

I prefer bodyform to other brands. No perfume on the ones I use and a much more natural texture than other brands. Glad to see them centring women in their advertising.

EverardDigby · 29/06/2019 20:56

Yes I worry about that Juells but we just need companies to hold firm and that makes us stronger.

I will buy Bodyform for DD and me next time if they don't cave in the meantime to any pressure they get.

NothingTraLaLa · 29/06/2019 20:50

I use Bodyform as they aren't scented - I switched from Always which are.

Juells · 29/06/2019 20:48

I worry that anything we discuss on identifies a target

MyVisionsComeFromSoup · 29/06/2019 20:30

The pink bodyform aren't scented, at least they weren't last month when I bought.

Bluestitch · 29/06/2019 20:28

'Run Out Of Woad' tweets GC stuff, they are taking the piss. I love 'zenstruators'!

Lumene · 29/06/2019 20:25

Wooooo Bodyforrrrrm.

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