BirdsEye no longer in a business relationship with Mumsnet re transphobia - unverified

Should have known. MN codn't let themselves be battered by activists with chips on their shoulders

My sole aches for the TRAs who have rushed out to buy fishfingers because of this fishy fake news

Thanks for the response, Justine.

And can we have a fish emoji please

I think the early Christians nabbed that one.

I'm pretty sure birds eye knows MNers want to give peas a chance.

well, what a surprise, not quite what was suggested on Twitter.

thanks Justine.

Thanks Justine

And can we have a fish emoji please

💪 Justine

Well never let the truth get in the way of a good headline:

www.gaystarnews.com/article/birds-eye-breaks-deal-with-mumsnet-for-anti-trans-posts/

I wrote to the CEO of Birds Eye when I got an unacceptable response from their marketing dept.

Yes, they realised you weren't going to go away, so they thought a neutral reply would be best. I wonder what the first "unacceptable response" was?

hope it was an email saying "potato"

They're a scary bunch when they put their mind to it, as witnessed by event organisers.

Quite.

*You're transphobic. Not you transphobia. (Although who knows, I've had more muddled things hurled at me on Twitter before.)

Did anyone doubt it was a real email?

Once again they can't distinguish between really basic concepts. A bit like the shout of "You transphobia, transwomen are real! You don't believe in them!" when of course everyone does, we just think they're still biologically male and socialised that way.

Just like that "they say it's a fake email!" - no, we're saying it doesn't say what you think it does. Idiots.

(I do wonder how much grief advertisers are getting from the batshit crazy contingent out there though. They're a scary bunch when they put their mind to it, as witnessed by event organisers. Their tactics border on terrorism sometimes.)

I feel quite uncomfortable about this.

Being GC is not the same as transphobic. MN are allowing discussion, not endorsing views.

There are essentially two approaches when parenting trans childre. Watchful waiting, and affirmation.Clearly transdad and the other twitter parent believe affirmation is the right approach. The parents of the two transchildren I know want to delay any irreversible decisions until their children reach maturity, despite pressure from various pro-affirmation sources (schools, social services, counsellors).

You can pick who is right, but it is a discussion that needs to be had. Lobbying advertisers to avoid a parenting website, prepared to host such a discussion smacks of some sort of #nodebate. This is not a political or ideological issue. These are children. We, whichever approach is advocated, need debate.

Sorry just reread my post and it looks a bit like I’m saying 2B is misogynist unfortunate phrasing, sorry! I should wake up a bit before I post.

I meant “your old fashioned misogyny” in the sense of “ what we have here is old fashioned misogyny”.

Gah! More coffee.

X post Kat

Isn't it likelier that Birdseye had a time limited deal with MN?

Then thought ok, we've reached that demographic if we are ever going to. Let's go spend that chunk of the advertising budget for next year on a new tv campaign with a hot new Captain (or whatever).

Given their ah, robust response to previous accusations of transphobia I can't see why they'd change their mind - or do so without at least a bit of fanfare if they HAD unaccountably decided the blue hairs buy more fish fingers than MN?

Of course birds eye aren't / were never against trans rights. No company sits around being against trans rights. You might think you're the centre of the universe but you're really not.
There is a discussion about conflicting rights. Although obviously you don't like it.

No company would be expected to advertise with another forever. It's fine.

Now to weave in a fish pun.....🤔

I’m not sure that’s quite the killer evidence of Birdseye Hates Transphobes that the twitter user seems to think it is!

2B, I think it’s just your old fashioned misogyny at the root of this urgent need to shut Mumsnet up. Mummies are supposed to talk about nappies and prams, they’re supposed to be nurturing and put others first, and they’re not qualified to have opinions on anything except household cleaning products. The non compliance here is utterly baffling when you expect all mums to be YOUR mum.

Women talking together about male behaviour is always perceived as a threat by those that aren’t likely to come well out of those conversations...

Good.
I'll stick to own-brand. Ultimately these advertisers are shooting themselves in the foot - unless TRA/MRA money is replacing and exceeding what MNers would have spent on Fish Fingers

So it wasn’t flake news! I don’t blame Birdseye for wanting to stay out of it, personally. Their email was very carefully drafted to not offend anyone.

What I don’t get though... what is said on MN seems more in line with the trans community’s preferences than on many websites (eg use of pronouns etc).. so why do people focus on MN so much and not other sites? (Not sure this is appropriate place to ask, please disregard if not)