A new movement?

The idea of rebranding is much like transitioning; that's essentially what rebranding is... transitioning to create a new feel/look/perception. I think we need to stay focused on our objectives and avoid distractions related to the aesthetics of the movement. We know who we are, we don't need to soften our feel/look as it would add firepower to the war on feminism.

Rebranding feminism as something else comes up every few years, as if the problem lies somehow lies with the movement rather than the worldwide oppression of women and girls by men. Feminism has negative connotations because we live in a patriarchy and it challenges male power. Where feminism has been "rebranded" to be more acceptable e.g. Third Wave Feminism it becomes useless to actual women and in fact ends up working against us.

I wouldn't support it. :)

I wish I could believe I was genderfree- I've been trying to extricate my mind from the bullshit for as long as I can remember...
I would call myself genderfukt.

My partner said the same thing yesterday, about how we'll never get anywhere with the word "radical" attached to "feminism" because of fears of extremists. And whilst I get that, I still like it. It sounds powerful. I used to be a libfem and it always came out sounding so drippy. Very much the "go to church at Christmas, maybe" of feminism. I think the fact is that feminism will never be popular. We stand up for women, speak out of turn, won't stay in our box, and refuse to centre men. We are therefore incorrectly female and no re-branding exercise will make us any less hated. So better just to own it, give no shits, and carry on.

I like "gender free" as a descriptor. it is however also a gender identity under the "stonewall umbrella" so while some may like to circumvent protocols at work by using this term, it also has an element of subscribing to the idea that gender exists in a material way (rather than a social construct). It's also a "non binary, binary" (nb = neither trans nor c, binary = either you have a gender or you don't). It's a bit, 'Monty Python' in that regard. So that's one part of it for me, the other is "fuck it. I Am gender free" and that's how it should be. I also think it's a good alternative to "Tom boy" which I've never liked. It could be a very useful term when discussing this with older children. I've certainly been thinking about it a lot since somerville posted. I wish her well.

Is there a noun for women's liberation?

You can say I am a (noun) feminist

I am a women's liberation-ist?

What's wrong with going back to Women's Liberation?

Seeing as "genderfree" was coined by gender ideologists in the first place, calling ourselves that is just buying into the ideology we're supposed to oppose and Somerville's whole thing is meant to be a bit tongue-in-cheek.

If someone associates negative connotations with feminism that's their problem. Most people don't.