It used to be called word power. It has always had quite a similar range of self conscious books in window displays which in my opinion never reflected what was a fantastic range of unusual books, including a lot of international fiction and interesting kids books. I’ve spent a fair bit of money there over the years. The old owner had a lovely old dog. I spoke to the new owner when it was renamed and it turns out she was friends with the owner and they offered her first refusal when they decided to sell up. She promised there would be a new dog and it duly arrived. I was very surprised to see their stance on “TERFs” at their Radical Book Festival. I live in Edinburgh and am gender critical. It’s their right to take particular views but aside from disagreeing substantively I find heir position incoherent and inconsistent with what I understand their principles and outlook to have been and to be. Accordingly, as is my right, I choose not to buy books there anymore. I believe though that for some custom lost by my views, there will be custom gained by the views. Finally, I’ve lived in the area and whilst it is next to the university and has a lot of students nearby, it is to me more aptly described as a multicultural, family area with the Mosque and halal supermarkets, foreign fruit and spice shops, internet and phone cafes, kebab shops etc. (I lived there for a bit). That said, it’s the sort of shop I would have (and did) made my way across town for and others may do similar. I have never found the shop busy at various times I’ve been in but it has lasted a long time I suppose.