"Raise awareness of the complaints" 
Is that a routine service offered by the police then?
In which case, I saw an advert about how some BAME groups are more at risk at heart disease and I was offended to be reminded of this stark reality. So despite it being a true and lawful thing to say, if I report this to the police, will they call up the charity to complain? Because my protected characteristic of race now makes this a hate incident as I, the beholder of the protected characteristic, have Perceived Offence.
I would have used an example that used sex as a basis of the complaint but it's not counted as a hate crime. Of course.