Egard Watches Respond to Gillette Advert

Marguerita thanks for that link. Pretty powerful stuff, it made me feel a bit teary at the end to hear a man say all that.

Mide with respect I think you need to rewatch them the difference is quite clear.

A lot of the issues in this ad are related to the theme of the Gillette

The striking difference is the Gillette advert recognised most violence is caused by men. The answer to solving most violence is for men to stop being violent.

In the other advert it emphasised that more men than women are victims of violence. I don't doubt that's true but it ignores the fact the vast majority of the perpetrators of violence against men are men.


I don’t see the problem if I’m honest. In fact it feels to me just like a continuation of the Gillette ad. A lot of the issues in this ad are related to the theme of the Gillette.

Well this man isn't afraid to recognise the problem.

Well, a very small % of women get murdered

And one in five women are the victims of a sexual offence. And pretty much all of them have been on the receiving end of the sort of behaviour referenced in the Gillette ad.

But yeah, assault on character is way worse.

Lots of the issues raised in that ad are within the man's control or influence.

NewYearNewName111

Are you fucking kidding? Men have it worse because they have to listen to an ‘assault on their character’. Only a few women get murdered? What about those assaulted abused harassed and raped? Oops no, that’s nothing compared to having to hear about how bad the rapists are.

Ffs would the MRA’s just leave us alone

Not downplaying the issue (my previous post want intended as blunt as it sounded).

But we really should stop calling out bad behaviour because it’s just boring/depressing now? Is that the message from this?

That is pretty much what the maker of the ad actually said ( I linked his egotistical statement earlier )

People always say this but I don't understand how it's relevant to the victim.

In order to tackle an issue, you have to know the cause. You have to identify it. The point of the Gillette ad was to confront men’s behaviours and enabling of violence conducted by other men around them. It, as far as I can recall, was focused on the behaviour of the perpetrators. Not the identity of the victims. I would of thought that was a positive thing, to address the problem. To respond with an ad that focussed on men as victims, is to diminish responsibility. The maker of the ad said as much. He wants to focus on good things men do, since speaking about the bad stuff makes him feel bad ☹️

I don’t get this whole ‘men are fed up with this endless war on men’ narrative. Apparently the worst thing about the metoo movement was that it made men feel bad about themselves

Women are fed up that they are being murdered, raped, assaulted or just generally objectified. But we really should stop calling out bad behaviour because it’s just boring/depressing now? Is that the message from this?

NewYearNewName111

There was an interesting discussion the other day re suicide stats. Women suffer more depression and anxiety and make more attempts at suicide than men. Some theories on why the attempts are unsuccessful exist but not studied, theories include that women choose less violent methods.

People always say this but I don't understand how it's relevant to the victim.

How is it not relevant to the victims if the perpetrators of an epidemic of the most violent crimes are, 98% of the time, Men? How do we address it if we can't name the problem? It would be pointless to target half of the funding for tackling it at women, when it's all men doing it, wouldn't it. As that would mean more victims of both sexes.

It's of huge relevance to me that there are a fair few men about who would wish harm on me or my daughter or DH. I think if one sex makes up such a significant number of perpetrators they need to step up and address that.

Forgot to say at least he's "owned it" as the kids might say, and put his name and face to it.

97% of homicide victims are men. Going to bet that a HUGE % of the perpetrators are other men.

People always say this but I don't understand how it's relevant to the victim. Imagine the outrage if women were the main victims (we already hear more about the 'two women a week' than about the eight men murdered or the 80 who commit suicide).

Just very very depressing. I can't actually remember the first ad using the phrase "toxic masculinity " however I'll admit the backlash has mightily pissed me off so I may have developed blinkers No one can deny though that some aspects of masculinity are toxic and responsible for harming women and men.

When people like this man become known to me for actually calling this out and making a bloody difference and women and men become safer as s result I will happily sit down and listen to what he has to say. Until then jog on fella.

Response to my complaint via email

Ilan has been vocal about these issues for years on a personal level. He has also supported many women's issues.

His mother escaped Bahgdad Iraq as a young lady. He has been very vocal on world affairs and treatment of women internationally.

Thank you for your response.

Have a wonderful day

www.westernjournal.com/ceo-risked-everything-stand-gillettes-ad/

He’s apparently done with making men accountable for their actions...

Wankers. They’re making a ton of money out of this, as they knew they would. Is it really surprising that people are responding like this to the minimisation of Male violence? That’s what responding to Gillette like this is actually doing.

Honestly, the world is shit for women.

People still buy watches?

they lost me at visitation rights- they showed their true colours there
suicide, dangerous working conditions, mental health- yes all valid issues of concern for men
but men are never denied 'visitation rights' for no reason