"Because good men deserve great sex"

Because if you're a good man, you're more likely to get great sex

I wish this were true, but there doesn't seem to be all that much evidence that it is sadly.

"Because if you're a good man, you're more likely to get great sex"

Not quite as catchy, but probably what they were aiming for and missed it completely because the catchphrase was created in a patriarchy.

Perhaps, Vanilla, but the context is important: there isn't an epidemic of women forcing and coercing men to have sex that is painful, degrading and not pleasurable at all to the man, just because the woman feels she deserves it.

"Good women deserve great sex" - that sounds okay, doesn't it? I mean, it doesn't mean we're entitled to great sex from anyone who takes our fancy. But isn't that clear?

Oh silly me, I forgot about those ones.

women don’t suffer from erectile dysfunction.

Some women have penises

Or, alternatively, someone get on the hotline to Julie Bindel. Something must be done about this clumsy wording.

I know what deserves means.
There is a big difference between:
‘Every man deserves sex’
And
‘Every man deserves good sex’
The latter means a man deserves good sex in the sense that when he has sex he should be able to have good sex, which is what most people want. Well, no one wants crap sex do they?
In the context of the article, which is about erectile dysfunction, ‘deserves good sex’ means ‘deserves to be able to have sex without suffering from erectile dysfunction’.
Maybe it should say ‘everyone deserves good sex’ in order to include us women. Oh, hang on, no it needn’t, because women don’t suffer from erectile dysfunction.
Always knew my English degree would be useful one day.

Nobody is entitled to, or deserves, anything which requires using someone else's body.

They may deserve to have a functioning penis. And to be able to masterbate. But they don't deserve sex, good or otherwise, because they need another person for that.

I think I disagree ED is frequently a comorbidity or secondary condition of a primary such as diabetes, If early I made the correct lifestyle choices to prevent type 2 in the first place I wouldn't have the secondary condition. But treating a secondary doesn't treat the primary which causes the secondary. I would have felt much better if the articles focused on improving lifestyle changes, of which one benefit would be improved sexual function, which in turn leads to these benefits. Instead it was ignore all that think cock first, lads. Ignore the arteries, get a better boner, get a better life, forget the metabolism, what you deserve mate, is a stiff cock. Everyone benefits. Don't bother seeing your GP or medical professional, pop over to our shop and for jystc£32 a month get this, it will solve all your problems, for £384 per year. You know because I have diabetes I'm prescription exempt.

It purports to be aimed at men like me with the conditions, yet what they are doing is targeting a younger audience and scaremongering and rather fact light but infographic heavy.

@deydododatdodeydontdo - apologies - I got muddled up - the phrase the OP objects to and other posters talking about men being entitled to sex.

I think my objection still stands - the phrase ‘men deserve good sex’ does strongly imply entitlement, in my opinion. And if a man is going to have sex (good or otherwise) he has to have a sexual partner, and I dislike the way the phrase implies that the sexual pleasures he man deserves takes priority over the wishes of his partner.

If the advert said ‘everyone deserves sexual pleasure’, that would have been very different - as other posters correctly point out, men and women can get sexual pleasure/release on their own - I don’t think someone can have sex on their own.

Nuffaluff, au contraire - the article specifically says that good men deserve sex. To “deserve” something means to be entitled to it, to have earned it as a reward for one’s behaviour.
This attitude of male entitlement is what leads directly to rape culture. It should absolutely not be encouraged or reinforced by advertising material.

So this is about advising men that they are worth ED treatment and that it will improve their lives, rather than telling them they have an entitlement to another human being as a sex slave.
flyingoink. You are correct. The article says absolutely nothing about being entitled to sex. FGS

I read it the same way as Flyingoink and deydodo

I think telling women they 'deserve' sexual pleasure is more of a reasonable counter to the messages we get, subtle and otherwise, telling us that sex is all about the male orgasm and that female pleasure is inconsequential. And what it usually means is that we deserve the respect and consideration from our partners necessary for us to have pleasurable sexual encounters, and also that we don't deserve to be having uncomfortable or painful sex for the benefit of a male partner.

Whereas men get very different social messages about sex and we know that a disturbingly large number really do feel entitled to sex and see it as something that they deserve for being 'nice' (even though those men are not nice). Some of them become so enraged when they are not getting the access to female bodies that they feel is their birthright that they choose to murder women in revenge. And many more commit rape or pay for sexual access to women's bodies.

I just think the contexts are so different that it is not helpful to compare the two.

"both entitled to sex, ED robs both"

Eh!
Lots of other ways to have rilly good sex The brain is the best sex organ ever. It only robs both if you can't think outside the cox

madmum5811 Tue 22-Jan-19 12:57:07

"Men and women are both entitled to sex, ED robs both. You must be very young"

This post says a lot about you. You do realize that women can get pleasure in other ways other than PIV

FlyingOink, yeah I was thinking of those kinds of articles too.
Nobody says OMG women are not entitled access to men's bodies. It's a trite saying.

SDT,... it doesn't use the word entitled, it uses deserve.
It doesn't even say men deserve sex, it says deserve good sex, implying they deserve that the sex they are having is good.

I agree with the posters who are saying that no-one is entitled to sex.

As others have said, using the word ‘entitled’ clearly implies you have an absolute right to something - and I cannot see how that applies to sexual intercourse because if a man is entitled to sex, that must mean that their partner has to have sex with them - regardless of whether they want to or not.

How can anyone justify saying this? How is it not rape apology?

I am sure there are women in DV shelters whose husbands/partners believed they were good men and therefore entitled to sex, and who therefore coerced the women into providing it. I wonder if those women would be happy about a campaign aimed at telling men they are entitled to sex?

Sorry but this is the kind of trite shit that gets said about women all the time:
businessinnovatorsradio.com/0-jessa-zimmerman-welcome-better-sex-deserve-good-sex-life/
psiloveyou.xyz/https-medium-com-changingmaya-ordinary-women-deserve-a-great-sex-life-too-d69ef16f3e9f
www.amazon.co.uk/Pleasure-Womans-Guide-Getting-Deserve/dp/0399532862?tag=mumsnetforum-21
www.elitedaily.com/dating/sex-relationships-withholding/1271219
www.huffingtonpost.co.za/elelwani-netshifhire/this-is-my-vigina-too-women-deserve-good-sex_a_22066842/
These are all just random results from a Google search for "deserve good sex".
The idea of "deserving" is used to counter the self-belief that one is not deserving, such as the L'ORÉAL "because I'm worth it" slogan.
So this is about advising men that they are worth ED treatment and that it will improve their lives, rather than telling them they have an entitlement to another human being as a sex slave.
It's the definitely trite, but that's about it.

Madmum I volunteer my expertise in various women's services, so I feel I might be someone who just might understand the issues to your satisfaction.

No one is entitled to sex.

Not you. Not me. Not men with erectile dysfunction.

And I have failed to have a drum to bang, feminist or otherwise.

By that token, good women deserve great sex too. It's not always achievable for either, some people have to think of other things to do.

I suppose the absolute simplest way to demonstrate why you are wrong, MadMum, is that rape would not be a crime if people were entitled to sex. "It doesn't matter whether she consented or not, m'lud, I was entitled to have sex with her".

Clumsy wording perhaps, clearly they mean it the same way that other advertiser's would say e.g. you deserve a great cup of coffee. Would you say that implies you have a moral or legal entitlement to a cup of coffee ?

How about

deserves or is entitled to sex = rape culture