Is this what I think it is...Rimmel trans?

Generalising there, obvs.

I don't think trans-inclusive or unisex is always bad, it's fine for some things.
Absolutely!

And transwomen wear make up and may wish to see themselves represented in ads.

That’s ok.

If it was a tampax as maybe I'd see your point. However even as a huge TERF I have no issue with this

I don't usually bother much with make up, but I would be impressed if they matched my skin tone -I'm so pale I'm practically transparent

(tangent - Dermacol make excellent coverage make up - I put some on my hand tattoos as an experiment and proper freaked myself out at how alien they seemed 😂 I think they do a pretty wide range of colours, but sadly, none for black skin tones as yet)

I don't think trans-inclusive or unisex is always bad, it's fine for some things.

Just for Dolor. Honest.

I have a male friend who wears makeup and looks sexy as fuck, unlike that Rimmel model

Shay is a very beautiful man when made up. A make up advert whether for men or women which was pushing a "sexy as fuck" image would put me right off buying it.

Good for them. I'm all for them expanding how man and women can look and stepping on stereotypes. As long as they don't stop using the word woman where appropriate for boring sexes things like tampons then I say go for it.

A potential plus point is they may improve camouflage make up to cover stubble - a lot of women want to wear it so any focus on improving it is good. Then they just need to work on wider range of skin tones.

Martin Kemp briefly appearing on Strictly last night made me come over all peculiar.

Oh yes, I explained to my daughter that he was in my equivalent of One Direction.

Are we going to start posting pictures of men in make up

Maybe if people accepted some men want to wear makeup, and that it's fine to do ss there wouldn't be as much gender confusion.

I agree Whitetulipofpeace

stillathing sorry if my comment wasn’t interpreted as I meant, that was to the op. Obviously (and thankfully) all prior replies thought the same way as me.

There are more of the photoshoot on his instagram page.

He refers to himself on one as a "Californiagerl" but I'm taking that to be either ironic or in the same way most drag queens refer to themselves as "she" when in character.

www.instagram.com/p/Bn6MaHNFMnx/?utm_source=ig_web_button_share_sheet

www.instagram.com/p/BnybVq_F-GE/?hl=en

www.instagram.com/p/BntK7RdlIUt/?hl=en

To be honest out of all the people who say they are non- binary or gender non- conforming in appearance very few strike
me as actually meriting that appellation. Shay does.

Owl for example is quite a striking looking but feminine trans women, lord knows what makes her non- binary; Cara Delevigne in her tail coat at Eugenie's wedding is not in the least bit non gender confirming (as has been suggested on here- putting a very beautiful, feminine woman in a man's suit simply emphasises femininity) and sorry but always wearing jeans and a sweatshirt isn't either- no matter how vehemently protested.

I have a male friend who wears makeup and looks sexy as fuck, unlike that Rimmel model. Maybe I should suggest he gets into modelling.

ShotsFired what’s wrong with the ad? Haven’t women been saying for years that we’re always portrayed as the ‘sexy object’ in adverts? Is it that bad to have a man being portrayed like that?

feminism is supposed to be about knocking down gender stereotypes but now men can’t wear makeup? I might post an ad I saw for builders that dared to have an image of a women for us all to pick apart

To be fair I think the only person who had an issue with this was the OP and their issue was fairly slight!

A lot of posters here are gender non conforming and very much welcome it in men. As already said, it's only when men believe that not being stereotypically masculine automatically makes them a woman (therefore gaining them access to previously single sex provisions) that we have problems.

The current Boots ad has 6 people in it.
5 women f different ages, sizes and physical disabilities all doing stuff in life.
And one man (not clear if trans or just drag)

Guess which one is the overtly sexualised "character"

That looks like a crap result with the foundation.

Let's be honey here. Transwomen are more likely to buy make up than your average women though aren't they? Makes sense to target them in advertising.

Another ex 80s kid with a soft spot for make up on men.

I don't like the earrings, though.

He's very beautiful.

Sigh. Takes me back to the eighties. Adam Ant. 😍 Fanny gallops. 😁