This really underlines the fact that the process is (1) easy, with no gate-keeping (2) does not require men to change their bodies through drugs, surgery or make up/dress. (3) opens the doors to women's spaces
These are the most difficult points to put across. No-one believes us!
Perhaps this short, sharp, shocking 'geezer' ad will do the trick. Fingers crossed that it is viewed hundreds of thousands of times.