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Feminism: Sex and gender discussions

FFS Now Thinx have gone woke

91 replies

StringyPotatoes · 12/09/2018 19:53

I have been considering buying some period underwear for a while now and, having seen an advert for them almost every time I open my Facebook app I finally decided to purchase some Thinx pants.

Only I didn't go through with the purchase. Because their website has removed almost all trace of the word "girls" and "women" and replaced them with phrases such as "bleeders" and "people with periods".
I know this has happened relatively recently as I've been on their website fairly frequently, deciding on whether or not to buy from them. I can only imagine that they are doing this slowly.

I will not be buying any Thinx underwear now (I'm looking at WUKA, if anyone's interested) as I do not I identify as a "bleeder" but as a WOMAN.

FFS Now Thinx have gone woke
OP posts:
Iamagreyhoundhearmeroar · 13/09/2018 16:19

Jesus Hmm it just so happens that a lot of people who get periods are women...

You’d imagine people marketing period pants would be better acquainted with human anatomy.
Dickheads.

RiverTam · 13/09/2018 16:06

I’ve had a response from THINX

THANK YOU for taking the time to reach out and share your perspective. We truly value every point of view from every person in our community — yours included!

THINX is a women-led company with strong feminist values. We never try to avoid the word “woman”—in fact, one of our weekly newsletters is named Women’s Health Wednesday, and our website and social handles are all shethinx—but we do try to speak to as many people with periods as possible, and that includes individuals who identify as women, men, queer, and a lot of things in between. We constantly receive feedback from people, of all different gender identities, thanking us for our inclusive language.

The fact of the matter is, people do get periods. It just so happens that a lot of these people are women. To be as inclusive as possible, we lead with language that speaks to as many as possible — never forgetting the unique struggles and experiences of women.

Obviously I have replied pointing out what a load of garbage this is.

AngryAttackKittens · 13/09/2018 09:33

"Do you have any period hack for bleeders?"

(Eyebrows raise)

"Well, women may find that holding a hot water bottle against their tummies helps. Because that's where the uterus is, but only in women."

Juells · 13/09/2018 09:18

"Do you have any doctor-approved period hacks that bleeders like us can do to save time, money, or stress? Spill!"

The women they were interviewing (a doctor and a med student) consistently referred to women as women.

Juells · 13/09/2018 09:11

We have a great product for all you bloody knickers folk!

SirVixofVixHall · 13/09/2018 08:50

It really seems like the worst marketing strategy ever, doesn’t it ? Tell your target market you want them to feel comfortable to talk about their bodies etc etc bla bla bla..key words like “positive” “freedom” etc, then..REFUSE TO EVEN SAY THE WORD FOR THE PEOPLE YOU ARE TALKING TO .
And “bleeders”... 😮😡

RiverTam · 13/09/2018 07:59

Thanks for highlighting this, complaining email on the way to them. Couldn’t see bleeders on the website, but young people with periods and menstruators was enough for me.

Iamagreyhoundhearmeroar · 13/09/2018 07:49

Menustrating humans... Sweet Jesus Hmm

OkMaybeNot · 13/09/2018 07:23

If they wanted to be inclusive of transmen, why didn't they just say 'women and people with periods'.

Why is the word woman so fucking offensive.

MsBeee · 13/09/2018 00:18

Its so arrrrrrgh.

Why don't they just go for

CSI pants or murder scene pants.

what a fucking shame, such a great idea, much better for the environment, safer than tampax with all the horrible bleach on them.

I don't have periods anymore because of cancer treatment, but I wouldn't give the them my fucking money. Bog off wokey wankers .

AngryAttackKittens · 13/09/2018 00:16

Watch it there, author, you forgot that you were supposed to pretend that it isn't women who menstruate during this bit.

"Also, women tended to menstruate much less — they started their flows later in their teens, spent more time pregnant (or breastfeeding) and thus not bleeding, hit menopause earlier, and, unfortunately, died earlier. "

AngryAttackKittens · 13/09/2018 00:14

I feel like "fuck you, potential customers!" may not be the best marketing strategy.

7toGo · 13/09/2018 00:02

Yep, there was another thread about Thinx on here a couple of months ago.

thewitchofwentworth · 13/09/2018 00:02

They do use "menstruators".

As I went to leave the page I get a popup that says "...have you read our reviews from real menstruating humans yet?"

And further down the page it says "Get started with a few favorites from menstruators like you!"

As for "bleeders"

www.shethinx.com/blogs/womens-health/period-hacks-from-bleeders-like-you

www.shethinx.com/blogs/womens-health/period-products-timeline-sea-sponge-menstrual-cup

"Like today, some bleeders were just not down to regularly deal with the blood that collects in a cup."

www.shethinx.com/blogs/undie-the-surface/wonder-down-under-ellen-stokken-dahl-nina-dolvik-brochmann

"Do you have any doctor-approved period hacks that bleeders like us can do to save time, money, or stress? Spill!"

Pigeonpost · 12/09/2018 23:48

Bleeders?!?! Yuck, that's awful. I find the idea of period underwear a bit icky, I much prefer my cup.

Bolloxio · 12/09/2018 23:46

"bleeders"

Fucking hell, how offensive is this shit..

HotRocker · 12/09/2018 23:43

Sorry, having a childish LOL at Intimate Portal. Mine’s an intimate radicalisation portal.
I was thinking about trying some period pants, because my periods are very heavy. Thinks can fuck off though.

Rufustheyawningreindeer · 12/09/2018 23:20

bleeder
ˈbliːdə/Submit
noun
plural noun: bleeders
1.
BRITISHinformal
a person regarded with contempt or pity.
"the poor bleeder split his head open"

Blithering idiots

InionEile · 12/09/2018 23:16

And, yes, their statement on the history of gender-segregated bathrooms is stupid.

'As if outhouses had little stick figures on them during the Revolutionary War!!' har har har.

Well, during the Revolutionary War era, it wasn't respectable for ladies to be out and about in public, frequenting taverns or anywhere that would require the use of an 'outhouse'. A housebound lifestyle was the norm for us women for centuries due to the threat to women's safety posed by men in those days and the fundamental belief that 'a woman's place was in the home'. Public space was male space until quite recently from a historical point of view.

Bathrooms for women were introduced in the late 1800s as the industrial economy made it more acceptable for even middle-class women to work outside the home in factories or offices.

So gender-segregated bathrooms are what made public life safe enough for women to work in business - and eventually become 'She-EOs' who could make knickers for 'bleeders' and refuse to call themselves women for fear of offending a tiny number of men with gender dysphoria. What progress!

glagdy · 12/09/2018 23:10

I'm from the States and I see bleeders as an insulting term!

InionEile · 12/09/2018 23:09

They are a very 'woke' brand. It seems insane to alienate the population whose biological need their product is meeting by refusing to call us 'women' but sadly I do know a number of painfully woke right-on types, 'bleeders' among them, who would love to see this. So they know their market.

It's definitely not me though, nor anyone else on MN Feminist forums Grin

I do love that 'bleeders' is a slang insult in the UK and the idiots don't even know that. I guess they could also use 'menstruators'. Anything to avoid saying the dreaded 'w' word to refer to people who menstruate!!

SirVixofVixHall · 12/09/2018 23:08

I posted about this a few weeks ago, when the blog about the pants , with all the gaslighty comments appeared in my inbox. I was just about to buy some, but that article gave me the rage. The bit about the history of women’s single sex loos in particular. Grrrrrrr. Wankers.

littlbrowndog · 12/09/2018 22:38

Och they just hoping that we all use their brand name.
Pushe# them google on their hits

So you know let them not have to,oxygen of publicity
PR gone silly

QuizteamBleakley · 12/09/2018 22:31

They also seem to have a whiff of the MLM about them

Isitme13 · 12/09/2018 22:30

That’s infuriating.

I use Thinx, and they are excellent - comfortable, reliable. Will have to find another brand to use when the ones I have need replacing.

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