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Original poster

Brewdog's Pink IPA

38 replies

LonginesPrime · 06/03/2018 19:51

www.bbc.co.uk/news/newsbeat-43300969

Who thinks this was a genuine marketing strategy that they only realised was a terrible idea at the last minute?

"Not to worry - we can just tweet that it's ironic!"

OP posts:
BonnieF · 06/03/2018 20:39

It’s a completely intentional marketing stunt & just what I would expect from Brewdog.

Brewdog’s brand is ‘edgy’ & iconoclastic. They use the word ‘punk’ a lot, which is slightly odd for a highly commercial brewery.

The beer is good, despite the marketing.

redshoeblueshoe · 06/03/2018 20:33

So its 20% cheaper if you identify as female

But I don't identify as female
I just am
Does that mean I don't get a discount ?

BigGreenOlives · 06/03/2018 20:32

& it’s 20% cheaper to represent the pay gap

thebewilderness · 06/03/2018 20:30

I think that is called Poe's Law.

ButteredScone · 06/03/2018 20:28

Genius, genius.

Now we know about this and support the cause but it just controversial enough to create waves and free publicity. Take a bow wow wow, BrewDog marketing folk. Grin

Trills · 06/03/2018 20:16

They're donating a share of the sales to charity, so they have that in their favour.

Sanderz · 06/03/2018 20:11

Oh bless them, their hearts are in the right place. The thing is they've done just about as much as you can to make a parody of that label. The fact that it still falls well short of an obvious joke just goes to show how bad things really are.

Original poster
LonginesPrime · 06/03/2018 20:07

Yes - If I were in a pub and someone handed me a bottle of that, I'd want to speak to the manager about how they thought it was ok to sell pink-bottled beer labelled 'beer for girls'.

My first thought wouldn't be to check Twitter in case it was supposed to be ironic!

OP posts:
Trills · 06/03/2018 19:57

Honest Brew have a much better way of celebrating IWD.

(if you like beer, Melissa Cole is worth following, she is interesting)

terfing · 06/03/2018 19:57

Would they have done something similar for black people? No? Well then it wasn't a joke

Trills · 06/03/2018 19:56

If your supposed satire has nothing to distinguish it from the thing you claim to be mocking, you may want to rethink your strategy.

Callamia · 06/03/2018 19:53

Ironic in the most boring way imaginable.

pimlicolife · 06/03/2018 19:52

Knowing their branding quite well I'm pretty sure it was ironic. Smile

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