More women looking at porn.

Thinking that porn is OK (given its typical content and the processes involved in its production*) is an important element of many women's refusal to acknowledge that they are living in a rape culture

*not all porn is like this etc

It wouldn't surprise me to find women like porn. We've been told for thousands of years what we don't like sexually. Why is it in any way surprising that, with increasing choice, we are just the same as men in that we like watching people have sex?

It also wouldn't surprise me if it starts slow consumer led change in the industry

I don't know - I think women are often quite vocal about things that get the male seal of approval

I just don't think women talk about it as its not really acceptable for women to be into porn.

I have never had a female friend who was into porn - but my stance might skew things.
However I have known women who:
-Advocate porn for reviving failing relationships
-Advocate porn for making a man change his mind when he says he wants out
-Demonstrate how 'cool' they are by purchasing porn with men

• Use porn with a partner to get in the mood

All of the above women have had the kind of un-enviable relationships where they are uncertain about being wanted or respected.

I also know women who hang out with gay men and watch amateur porn - because 'its a laugh'...

I have never known a woman who uses it to masturbate or talks about that. Perhaps they are more uptight about admitting it than men, but my feeling is that women are more easily turned-off by porn than men and huge numbers of women actively dislike it.

How can anyone tell who is looking?! Seriously!! Do porn sites have honest registers of those who view??!!

Ha ha ha!

Only for men who want to try and justify their need to watch women being filmed being raped, assaulted and abused for their wanking pleasure.

What worries me more is the fact that Pornhub are the ones touting themselves as suitable to take charge of all the age verification stuff.
Mindgeek (the parent company) has form for the following:

1. Shitty data security
2. Copyright theft on a massive scale

Making announcements like 'we know more women are watching porn' doesn't exactly make you want to trust them with your personal data, does it?

How about all the men trying to get their woman to watch porn with them? I wonder what their search term would be?

Personally I have something of a problem with having female desire pornsplained to me by pornhub. For various reasons too obvious to enumerate

How many of the people that search for 'porn for women' are trans women?

Hmm, read the article, load of bollocks. How would porn hub know more women are searching for porn? Perhaps it's men doing the search, as suggested by the top commenter
"Porn for women is something I watch when I'm not in the mood to see the woman get slapped, spat on, choked, spanked or get their hair pulled, all of which happens with monotonous regularity in "regular" porn"

Pornhub are masters at PR in my opinion and I tend to view any article mentioning them with extreme scepticism. They are probably hoping to entice more women to their site by planting the seed that there s tons of woman friendly porn on there.
I kind of admire them but I also think they are a case in point of what's gone wrong with our press. No due diligence in sources, no questioning the motivation behind these kind of studies, just chasing the clicks.

Hmm, first time poster, goady as fuck. ("What think you?" Seriously? Does anyone other than internet trolls or people writing bad fantasy fanfic construct sentences like this?)

Guardian journo on a lazy day? MRA troll?

Fuck it, I don't care, not engaging. Go get your cheap research/jollies elsewhere mate.