The lady who runs this website also has an adult sex toy website. A quick look on Instagram also shows she has a child of about 6 or 7 who is apparently out and proud 'trans', and incidentally also had a very gender neutral name from birth.
I feel like a massive pearl clutcher and really want to be 'live and let live' about how other people live their lives and raise their kids. But I can't help thinking there is an inappropriate cross over happening somewhere here.