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Original poster

Women as consumers

85 replies

DeviTheGaelet · 24/12/2016 18:09

Apparently women are responsible for 85% of all sales.
she-conomy.com/facts-on-women
The average black woman spends 3 times as much on beauty products as the average woman.
Why?

OP posts:
amispartacus · 24/12/2016 18:59

I also spend more on clothes

So..is that because there's such a massive choice out there that keeps changing in line with changing fashions, what's hot in women's magazines and because people comment on your appearance

Or because you want to?

Grin
Original poster
DeviTheGaelet · 24/12/2016 18:53

Yeah. My DH and I have a joint account and then individual accounts for personal spending - a lot of my personal spending goes on my sodding hair, I really resent it but equally massively struggle having it grey/not cut. Grrr.
I also spend more on clothes.
He spends on music and gaming.

OP posts:
amispartacus · 24/12/2016 18:50

Are women mainly spending on themselves or are they also more likely to be the person who does the weekly shop/clothes the kids/sorts birthday presents etc etc

I suspect that they are more likely to be the one doing the 'other' shopping.

It would be interesting to compare types of personal spending - men and women. Stuff that is brought by someone for themselves.

Original poster
DeviTheGaelet · 24/12/2016 18:49

why do they need to spend ££££ on hair
Sorry that sounds totally ignorant. I understand the amount of care/styling black hair needs from having round curly hair forums. I think it's a shame black women seem to have more pressure to spend on their hair and I assume that must be societal.

OP posts:
Original poster
DeviTheGaelet · 24/12/2016 18:46

shalli I can believe that but why do they need to spend ££££ on hair? I was wondering if it was an indicator of the less privilege/power you have, the more vulnerable you are to thinking you can buy that privilege. Could be over thinking it I guess!
Flipping boots are a nightmare - get beach ready and all that shite Angry
Are women mainly spending on themselves or are they also more likely to be the person who does the weekly shop/clothes the kids/sorts birthday presents etc etc?

OP posts:
NameChanger22 · 24/12/2016 18:41

Maybe its because women are constantly being told they need to look better, be better, have better homes, lives etc and that usually involves buying stuff. Women are made to feel inadequate so they buy more. The same applies to men, but not to the same extent.

Plus they do the shopping for the children and the whole family.

I would like to be less of a consumer. It's very difficult to not get sucked in, especially now you can buy stuff any time of day. When I'm feeling sad I make small purchases online, I wish I had more control over it.

Beebeeeight · 24/12/2016 18:37

Shopping is wifework.

Shallishanti · 24/12/2016 18:34

I think the black women spending more is to do with hair products probably

amispartacus · 24/12/2016 18:30

You didn't post on AIBU Grin

I suppose you should look beyond the headline figure. Chances are women are doing more buying because they are the ones who do more shopping because....they have the time - or make the time - or are the ones who are more likely to make time to shop rather than be at work.

But - as was alluded to in the thread where this came up, there are loads more shops selling clothes for women and a lot more products for women such as in Boots.

Why is there such a market? Clothes - there was an article about a male TV presenter who wore the same suit at work for a year and no one batted an eyelid - he did that because his female colleague got 'comments' because she dared to regularly wear similar clothes.

It is fascinating.

The whole marketing and consumer culture is fascinating. How much do we need and how much are we 'told' we need in adverts?

I get the rage at the adverts for shaving legs and how confident someone feels. And how excited the woman is as she runs off to Boots to get her foundation sorted.

Mitchell and Webb had it right

Original poster
DeviTheGaelet · 24/12/2016 18:09

she-conomy.com/facts-on-women

OP posts: