Bus company uses naked woman and 'Ride me all day for £3' slogan on back of their buses

sammass, I don't think you understand who you are talking to. Why on earth would mumsnetters worry about nipples? Surely, given the breastfeeding, which at least someof us do, we can be expected to be very relaxed about nipples?

You're just making up what a feminist is, in order to get worked up.

Also recently there was a lot of complaints from feminists all over Rita Ora showing "too much cleavage

Which feminists? Name some.

Think Puj is a PBP.

Either that or they lack any imagination

There are so few decent trolls/agitators around these days, dontcha think?

Puj has been banned again.

Puj is 'avin a laugh (I sincerely hope).

My God Puj can you really not tell the difference between a breast cancer check and that advertisement?!

Why would MNers complain about a breast cancer checking feature? That can save lives and isn't sexual - the opposite of this bus ad. So that"s a straw man argument.

Comparing advertising for a LOCAL BUS SERVICE to "faked outrage to promote international product Grand Theft Auto"... riiiight. Totally comparable. .

We're really not as dim as you seem to be, if these are the arguments you think will work in this case!

Don't be ridiculous, pujja. I see you've been busy on FWR this afternoon. Yawn.

*the people who flooded ITV's This Morning with complaints, just to clarify

I guess you lot are also the people who flooded ITV's This Morning when they recently showed a topless (gasp!) woman to demonstrate how to check for breast cancer signs. I mean, children could have seen her nipples and become traumatised!!!

Also in NAT Group's Facebook page many commenters are actually pointing out how much publicity they are being given thanks to the complainers!

Trivia- heard of the Grand Theft Auto games? When the very first GTA game was released the makers paid some guy to intentionally make complaints and cause a massive controversy to get the game in the media and noticed. It worked. GTA got noticed and became what it is now. When there is a product or service to sell, any publicity is good publicity.

I'm gobsmacked that anyone thought it was a good idea!

Anyone who suggested a campaign like that in the company I work for would probably have their cards marked for the rest of their career.

They probably thought it was "risque" in a Carry On sort of way...

www.bbc.co.uk/news/uk-wales-south-east-wales-32690534

comment on the withdrawal. Charlotte Church among those who opposed.

The Guardian's picked it up: www.theguardian.com/media/2015/may/11/bus-company-pulls-topless-ride-me-adverts-after-outcry

Shutterstock has a clause expressly forbidding use of images containing models in this way (bold mine):

RESTRICTIONS ON USE OF VISUAL CONTENT
YOU MAY NOT:

Use Visual Content other than as expressly provided by the license you purchased with respect to such Visual Content.
<strong>Portray any person depicted in Visual Content (a "Model") in a way that a reasonable person would find offensive, including but not limited to depicting a Model: a) in connection with pornography, "adult videos", adult entertainment venues, escort services, dating services, or the like; b) in connection with the advertisement or promotion of tobacco products; c) as endorsing a political party, candidate, elected official, or opinion; d) as suffering from, or medicating for, a physical or mental ailment; or e) engaging in immoral or criminal activities.</strong>
<strong>Use any Visual Content in a pornographic, defamatory, or deceptive context, or in a manner that could be considered libelous, obscene, or illegal.</strong>

this was their statement:

"Firstly we have stated that our objectives have been to make catching the bus attractive to the younger generation. We therefore developed an internal advertising campaign featuring males and females to hold boards to promote the cost of our daily tickets.

The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly. There has certainly been no intention to objectify either men or women.

Given the volume of negativity received we have decided to remove the pictures from the back of the buses within the next twenty four hours."

so clearly "appealing to the younger generation" = "objectification yay!". fucking appalling logic

They emailed me the link to their statement here natgroup.co.uk/news/statement

It's so badly written. 'given the volume of negativity received' ffs!

Anyway, I'm glad it's being taken down.

Oh that's brilliant Duelling !

This is disgusting! Thanks for highlighting.

We need a feminist advertising company. ... or a consultant who can just run it by their female sensibilities. Cause men just don't get it.

I feel sorry for the models. Most likely the 'creative' bought a cheapo library shot and added the copy to the blank panel.