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Original poster

What is it with ales/beers and their "hilarious" misogynistic branding?

32 replies

Amethyst24 · 17/04/2015 20:36

I can't find a handy link with lots in one place, but so many of them have images of buxom barmaids/page 3-type women and/or frightfully witty names featuring beavers and the like. Why is this a thing? Other drinks don't do it.

OP posts:
EBearhug · 18/04/2015 11:05

It's because beer (and particularly real ale) is a proper man's drink. Girls should be drinking stuff like wine or a half of lager and lime, or maybe vodka or a cocktail. Not manly pints.

The fact that I and many other women have been drinking proper beer since we first had alcohol doesn't seem to have registered. (Not that I drink alcohol at all these days.)

Thinks like wine are named after the grape/region, but I bet no one can name a variety of hops or malting barley unless they have been involved in agriculture (there are some good names there - my father used to grow Maris Otter barley.)

Ledkr · 18/04/2015 10:58

We have a workd famous race meet here and as thst is pretty much seen as a male dominated and followed sport the town suddenly has a zillion temporary strip licences!
So it's as was said above, males socialising simply must have to objectify women!
But patronising to men I think!

BoneyBackJefferson · 18/04/2015 10:52

list of bottled ale names here although possibly not what you where after

Jackieharris · 18/04/2015 09:21

The 'lad' culture is still thriving!

The thing is when I go out so many more women seem to drink lager/beer etc than 15/20 years ago.

Why is no one marketing to them?

AskBasil · 18/04/2015 08:15

It's because the target market for beer is men and the advertisers have decided to approach the marketing of it in a hahaha all boys together, male bonding way. Since male bonding often centres around objectification of women, it's one of the obvious (tired, boring) things to go in for.

The dickheads.

Original poster
Amethyst24 · 17/04/2015 21:26

You were going to say something about that rogue semicolon, weren't you, Puffins Blush? Go on, share it with the group.

OP posts:
PuffinsAreFictitious · 17/04/2015 20:56

Oh, so tempted to type what popped into my head, but I'd be accused of being a right old meany by people who "just don't see it"

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