Feminism isn't a religion. It doesn't prescribe a way of life. The idea that it does really really really annoys me.
Feminists criticise make up because only women are expected to wear it and because the fact that it exists centres around the idea that women are decorative objects that must look a certain way (young, potentially good mating partners) for men. It absolutely does not matter at all if a woman chooses to wear makeup. That is not "anti-feminist" because feminism doesn't say "women shouldn't wear makeup." Feminism says "many women feel obligated to wear makeup because society tells them that their values centres around their looks." It's up to individual women entirely whether they want to wear it or not. What feminism is interested in is why makeup exists at all in the first place, why only women (generally) wear it and why many women can't leave the house without it. It's about understanding makeup itself as a thing, rather than finger-wagging at women who choose to wear it.
Similarly with the SAHM/WOHM thing - feminists first fought for women to have the right to be WOHMs, with equal pay to men, and were very successful at that (although there is still a way to go). Feminists (or none that I know anyway) DO NOT believe that you have to work outside the home in order to "qualify" somehow to be a feminist. The whole idea is to give women a choice. Thus feminists have fought for greater recognition for SAHMs, for greater rights for SAHMs, for greater access to flexible working, for more family-friendly work practices, for shared parental leave, for all of the things that nowadays mean that when you have a child it's less of an either/or choice - you can stay at home with children, all of the time or some of the time and still have a career if that's what you want.
The aim of feminism isn't to put further restrictions on women or to tell them they have to do certain things in order to be "better" or "more feminist." Feminism looks at society to understand the structures, the laws, the expectations, etc that place restrictions on women and try to break those down so that women have as much freedom to choose their own path in life as possible. What that path is, is entirely up to the individual woman (law permitting!) and feminists, decent feminists anyway, have absolutely no interest in picking apart individual women's lives to see what "counts" as feminist or not.