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Feminism: Sex and gender discussions

Why is Big Hero Six being marketed as a boy's film?

34 replies

Lovecat · 23/02/2015 14:11

Yes, this is petty, yes there are more important things to get worked up about, but this has really annoyed me!

Took DD and her BFF to see this film in half-term, they both loved it and came out talking excitedly about what they would call their superhero duo team and what their powers would be/what they would invent to fight crime. There are 3 strong female characters in the film doing 'science stuff' (Honey Lemon, GoGo and Abigail the test pilot) and the auntie who looks after Hiro and Tadashi is a sympathetic (if ditsy) character.

So why, when we went to the Disney store the next day to spend some birthday money, were we greeted by a display of BH6 toys and clothing on a stand that was labelled "Oh Boy!", on the "Boy" side of the shop (don't get me started on the sexual apartheid practised in the Disney Store with princesses vs. superheroes) and NONE of the t-shirts featured the female members of the team? Not one of them! There wasn't even a separate "girls" shirt with just Honey Lemon and Gogo.

I asked (nicely) and a very apologetic assistant said that this was what they'd been sent and how Disney had decided to market the film merchandising. He suggested I look elsewhere as they 'might' have licensed the characters to other stores and made clothing with the entire team on them. He also said that he agreed it was silly and they'd done the same thing with Guardians of the Galaxy (ie removed the women).

But really? Do they think boys will be contaminated by having female characters on their shirts, even though those female characters are part of the team - the film's not called Big Hero Four, is it? Why not all of them? And do they think girls don't want a t-shirt with the characters on it at all?

I've found a grand total of 3 t-shirts on Amazon with all the team on them, the vast majority of most of them are of the four men.

Raaaaaaaaaaaaaaaaaaaaaaaaaaah!

OP posts:
AugustRose · 23/02/2015 15:19

I'm not surprised really, I don't go in the Disney shop because of stuff like this.

On the film however, I took my DD2 (a very girly girl) and 3 of her female friends to see this as a birthday treat and none of them came out saying it was for boys. I think if my DD was going to have a t-shirt with any of them it would be the robot anyway.

katienana · 23/02/2015 14:57

my 2yo ds always asks where penny is when we look at fireman sam merchandise.

Bluestone42 · 23/02/2015 14:56

My two girls, 4 and 6, loved it. Shame there isn't more unisex merchandise available but I suppose they are trying to tap the boy market because Frozen Elsa/Anna has the girl market all sewn up.

TaurielTest · 23/02/2015 14:53

I have never been prouder than when my DS inspected some Avengers stuff and rejected it - loudly - on the basis that "Black Widow is missing". As you say, happened with Gamora too. Ridiculous and depressing.

BuffytheThunderLizard · 23/02/2015 14:47

This reply has been deleted

Message withdrawn at poster's request.

DaddyThunder · 23/02/2015 14:43

Because people are horrible and little boys and girls are there so that you can force them into whichever gender role you want. obviously they should only be allowed to watch films or play with toys based on their genitals... everybody knows this

reddaisy · 23/02/2015 14:40

I don't know anything about this film but my DD loved Power Rangers and all of the bloody merchandise only had the male Power Rangers on it - there are two female power rangers. I couldn't buy a female figurine or lunch bag or anything it gave me the rage.

Swingball · 23/02/2015 14:38

Yes I completely agree.

scallopsrgreat · 23/02/2015 14:33

Removed the women? Fucking hell. There is an argument on another thread about how women have been erased throughout history. And here are Disney doing it. today.

And yes I am perfectly aware that Disney characters are not 'history' but it is still replacing erasing women (and possibly the royalties those female actors will get for not having merchandised sold with their characters?).

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