The emotion control center of the brain, the amygdala, shows significantly higher levels of activation in males viewing sexual visual stimuli than females viewing the same images
So, putting aside the argument as to whether this is valid or not for a moment, WHY would men want to activate their amygdalas by viewing these sexually stimulating images in a newspaper, on the train, at work, in a cafe and so on? We know the Sun is frequently read in the presence of children - creepy huh?
WHY in a daily newspaper?