Please or to access all these features

Feminism: Sex and gender discussions

Man shops?!?

40 replies

Returning · 27/11/2014 11:17

Ok, apologies, but I'm just running in the door to have a scream. I'll probably run straight out again.

I have two teenage DC and was window shopping for christmas ideas. Found a great shop, full of fun ideas for teenagers, but then saw the name - 'Menkind' - what's that all about then? Marketing epic fail?

OP posts:
New posts on this thread. Refresh page
RufusTheReindeer · 29/11/2014 11:32

Good point well made somuch my little female brain had forgotten that

BUT I WANT A ROBOT VELOCIRAPTOR !!!!!!!! NOW!!!!

A pink one obvs....

SoMuchForSubtlety · 29/11/2014 11:15

Don't be silly Rufus, women have a purpose. We must stop doing daft fun stuff at about age 2 as we need to learn to be useful (or so I gather from the pink toddler toys like mini kitchens and dolls and so on).

Hmm
RufusTheReindeer · 29/11/2014 11:02

Sorry, what shops are specifically marketed at women

And I don't mean fashion shops, or posh knicker shops or sex toy shops, or shops that sell baby stuff or cooking stuff (or any other "traditional" female occupation shops)

I mean shops that sell stupid fun stuff, because people have mentioned women's shops on here a few times...and they all seem to be shitty boring shops...I still have a few presents to buy

Returning · 29/11/2014 10:49

Agree that 'Womans Own' is crap and slightly intrigued that someone commenting on a feminist chat thread is even mentioning it, but hey, ho! One of the things I most enjoy about feminism is the wide range of views and responses that come forward, but I would love to hear more of your arguments as to why 'Menkind' isn't sexist.

Going back to Womans Own - how many men want to read it and are complaining that it isn't marketed for them? Personally, I can't stand anything that categorises items and hobbies as being 'for men' or 'for women' - they are both equally unhelpful. Feminist theory is a huge and fascinating topic that I thought feminist chat was a good place to explore and develop. It's funny how quickly people join us to tell us how wrong we are.

OP posts:
alicemalice · 29/11/2014 09:54

I prefer Mamas and Papas myself. Grin

alicemalice · 29/11/2014 09:48

Yeah, in and of itself, the name is sexist.

But it's a very old chain that's been around for donkeys years and the name has stuck. It doesn't specifically stereotype women in what it sells - apart from products for breastfeeding etc where it's a reasonable justification to target women.

The difference with Menkind is it's new and it DOES reinforce stereotypes, e.g. this is 'stuff' for the boys. By default, Menkind is saying women aren't really into that kind of thing.

scallopsrgreat · 29/11/2014 09:43

Except, of course, Mothercare feeds into the stereotype that women are responsible for childcare. Again women stay at home, men play with stuff.

vettles · 29/11/2014 09:32

I'm sure everyone here against the name feels the same way about Mothercare...

scallopsrgreat · 29/11/2014 09:28

Its sexist because it promotes gender stereotypes. It suggests that fun gadgety stuff is for men, even though women are interested in this stuff. And as SoMuchForSubtley says it also feeds into the idea women will buy men's stuff. Men don't buy from shops marketed at women (unless they are buying for a woman) because obviously they won't be interested in that stuff. Which also feeds the gender stereotypes.

Neither scenario is positive for women. It helps continue the hierarchy of men as default and women as other. Neither scenario is particularly damaging for men. They get their gadgets to play with and stuff for women is still considered beneath them.

scallopsrgreat · 29/11/2014 09:22

YY alicemalice. And there is plenty of evidence in Susan Faludi's Backlash that companies will continue to try and sell sexist messages even though women aren't interested. She did some interesting research around clothing and how simple work suits were incredibly popular (the most popular type of outfit bought by women over a couple of years in the 80s) yet clothing and fashion lines continued to promote other, less appropriate clothing for work, far far more than suits. Even though they weren't being bought.

Of course the marketing eventually worked.

PrettyPictures92 · 29/11/2014 09:11

I don't find it sexist, sorry. I've seen way more shops targeted specifically for females.

alicemalice · 29/11/2014 08:23

"If we stopped buying then they'd stop making."

This isn't entirely true, companies have stopped selling stuff that has sexist messages on things, even though many people still buy them.

SoMuchForSubtlety · 29/11/2014 08:01

Yes, because no one ever had an opinion shaped by marketing. We spring whole and fully formed from birth with all of our product preferences in place.

Hmm
yoffwoba · 29/11/2014 03:22

"If we stopped buying then they'd stop making."

Exactly. Someone should say that to the feminists who want to ban newspapers that print pics of topless models.

yoffwoba · 29/11/2014 03:21

"Can't blame the patriarchy for that one."

We blame the patriarchy for everything else so why not? Patriarchy is the perfect scapegoat for anything and everything we feminists don't like.

prashad · 29/11/2014 02:30

I think that marketing strategy is dependent entirely on the actions of consumers.

Men buy that kind of stuff far more than women do, so if you're in the business of making money by selling products, then it makes sense to market it towards men.

If women shopped there more, this would reflect in their market research and they'd rebrand with a more representative name.

We as consumers are ultimately responsible for what's advertised to us.

I got annoyed many years ago when I saw a mobile phone that was marketed towards women... is was a smaller, pink and sparkly version of the standard model (which was for men, obviously) but with less features. But then I thought... well who is buying them? Women, probably. Can't blame the patriarchy for that one.

I suppose it's the same for many things. Who keeps Victoria's Secret models employed? Who keeps the magazines who air-brush their cover models in business? Who pays the TV and film producers who sexualise and objectify female characters? We, the customers. If we stopped buying then they'd stop making.

EmbarrassedPossessed · 29/11/2014 01:56

If that's addressed to me, yoffwoba, then it may have escaped your attention that I haven't actually stated my opinion on Menkind.

I think Woman's Own is crap although I haven't read many copies of it recently so could be wrong on that. Menkind sell a load of pointless tat. I find both to be promoting tired stereotypes of gender, but I don't find them sexist in themselves.

yoffwoba · 29/11/2014 01:49

Do you think magazines like 'Womens Own' are sexist as well?

EmbarrassedPossessed · 29/11/2014 01:47

This is a discussion forum for people to chat about feminism. It's reasonable for someone to post "I think this is sexist, what do others think?". This is a informal discussion group not a formal debating society or the House of Commons. No one is saying that one poster is representative of all feminists, or that everything discussed here has to represent your idea of what feminism is.

Why don't you explain why it isn't sexist and why it isn't particularly important without resorting to snide snipping about other posters?

yoffwoba · 29/11/2014 01:36

Then go ahead and complain and continue to show people just how petty feminism is these days.

EmbarrassedPossessed · 29/11/2014 01:23

People have a right to complain about things that annoy them, and try to explain why. You have the right to disagree with them, and try to explain why you think they are wrong. You don't get to tell other people what they can or can't complain about.

ClartyYakker · 29/11/2014 01:00

having looked at the website if anything it is more offensive to men

yoffwoba · 29/11/2014 00:56

@ClartyYakker, it looks like you aren't feminist enough. You need to go take a feminist studies college course that has a very radical feminist lecturer. When you're done, come back and I guarantee you will be seeing sexism and misogyny everywhere (including names of shops) and be furious 24/7 about everything.

ClartyYakker · 29/11/2014 00:51

I'm just not finding any reason to get outraged about this, sorry OP and others.

Don't think it really helps the cause to get irate about it either. The name of of a shop doesn't stop women going in there just like it is perfectly acceptable for us to go into Topman or any other menswear shops, nor does it suggest in any way that only men are allowed in or that men are in any way superior to women...

am I missing something to be outraged about?

yoffwoba · 28/11/2014 23:55

I really don't think feminists have a right to complain about this.

There are plenty of shops that are women-only, and even more shops that are for both genders but once you get inside 95% of it is the women's section and the other 5% is the men's section.