FOG Actually there were loads of "pink princess shite" items available when dd was young. She chose stuff according to what she thought was interesting, not just because it was girly. She likes dresses, hates makeup and heels. She played with cars, trucks, science and sports stuff, as well as dolls when she was little. She was just as happy playing with matchbox and lego and tool toys as she was with kitchen playsets. If she'd wanted pink stuff, I wouldn't have had a problem with it. It's just a colour - it's not a lifestyle.
Ds2 (5yo) has blue as his favourite colour, but pink runs a close second. He loves princess stuff, cars, spiderman, Violet is his favourite Incredible (he loves to pretend to be her), ironman. He has a pair of fancy gloves with fur trim that DD gave him last year that he puts on and pretends to be Elsa from Frozen. He has barbies and transformers. He got a kitchen set for christmas 2 years ago as that's what he wanted.
I think that you just expose them to all the different stuff and let them choose. If they choose the princess stuff, fine. If they don't, fine.
Interesting that people assume because I don't agree with their viewpoint that I haven't "looked into it a bit."
Arrogant, much? I have, and I prefer to choose my battles. Toy shops can offer what they like. I will buy what the dcs like. But the toy shops generally stock what people are buying, so I'd say if there's a section of pink "girly" stuff then it's probably being purchased by someone. And that's fine too.