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Original poster

Cancer isn't sexy.

81 replies

KarmaViolet · 11/10/2014 20:09

Why are so many cancer research campaigns focused on sexualised images of women? Whatever possessed this lot - does anybody really think "mmm, disembodied crotches and a side helping of body-hair-shaming, that reminds me I really ought to donate to cancer research?"

It really boils my piss.

OP posts:
YonicScrewdriver · 11/10/2014 23:22

I'd actually alert CRUK first as they may not even know their logo has been used.

Zazzles007 · 11/10/2014 23:20

Yep, the use of sex to sell something which has no relation to the message of the ad or the product/service being sold really, really pisses me off, particularly as I am a marketer as well. It is a sign of sheer laziness on behalf of the agency who designed and put this ad together. Email complaint time, methinks. Remember, every one complaint to an organisation means that 9 others thought the same and did not complain. Every complaint about advertising is (usually) taken seriously by the organisation.

TessOfTheFurbyvilles · 11/10/2014 22:50

Oh for the love of the God.

NB: I notice they've featured a man on the end, is this is so they don't get accused of exploiting of women?!

YonicScrewdriver · 11/10/2014 22:42

This is CRUK allowing its logo on some salon's marketing, though, it's not a CRUK campaign...?

YonicScrewdriver · 11/10/2014 22:41

There's a "no bra" day for breast cancer coming up soon as well - back view of woman in knickers, no bra.

Darkesteyes · 11/10/2014 20:14

Jesus wept what were they thinking of... i really wonder what goes through the minds of some marketing departments.