I walked out of a card shop yesterday with nowt because every single card for children was " for boys" or "for girls". They have genderized kinder eggs now, I just saw on an ad.
Thing is, my kid loves a lot of "boy" stuff, like football and comics, but I notice since starting school that he steadfastly refuses to do or like anything that's "for girls" even if he really does like it. He has been a bookworm for years, loved nothing better than a trip to the bookshop. Just lately he has started saying he's not into reading. Just footy and video games. Ditto playing his recorder. Maybe he is just changing, but he seems awfully self conscious about fitting in to Boy world, maybe because he doesn't really have a dad to speak of (and when he does see him the only thing they talk about is football).
He has a family who don't do much gender stereotyping, and a mum who also likes football and comics, but the pressure from all around , right from starting nursery is immense.
I also notice that anything super girly, like OneD or Frozen, is just utterly sneered at. Girl things are beyond contempt. His friend up the road now only plays with girls, and is picked on by other boys because of it. I'd like to say ds sticks up for him, but I don't know that he would put his head above the parapet like that.
And YY to bad behaviour being approved and condoned as Boy behaviour. The boys at school get away with way too much, because " we have to let them be boys". My teacher friend told me that boys get way more attention from teachers in class than girls. So while i find this stereo typing damaging to boys, i think it's even more damaging to girls, as it sets up the status quo of girls being passive, derided and getting less attention for their work. Hmm.