Oooh oooh ooh, is THIS 'mansplaining' in action??

Problem is men mansplain because they simply don't understand. If they lived in a world of a million Diet Coke Ads maybe they would ...

Why not ask them to display a naked man next to a circular saw?

Of course sex sells (to men) - that was your point and the thing you were objecting to. How dare he mansplain YOUR OWN POINT back to you! I can't bear men like that, I really can't - pompous, that's what they are.

Well quite youmakemewanna.

Just remembering my younger days with clubs abroad where they had people out trying to get people in and they had attractive people of both sexes trying to get people to come in. Sex sells. That's true. Maybe "attractiveness sells" would be more apt? When did it change from attractiveness to "sex"?

Anyway.

What form "sex sells" takes depends on who you are, where you are, and what time you're in. I find it baffling that white heterosexual men in the UK say "sex sells" and they really, genuinely think that "sex" involves white females within a certain age range and currently fashionable physical form. They forget (?) that in different places, and at different times, "sex" selling has looked somewhat different. At some points, maybe a bit like them...

I think it's not about being patronised though, the whole point of naked women, isn't actually to give men boners, it's to bond with them over the fact that we're all blokes here and phew, thank goodness we're not one of those lesser beings.

You walk into a garage/ tool place like that and you're walking into a place which invites you to revel in your privilege. It's deeply comforting for you if you are nob who needs to access your privilege in order to feel good about yourself.

As a het woman,I don't think I would chose a firm that used hot sexy men as advertising over a firm that didn't (prices and quality being equal). In fact, I think I might be less likely to because it just smacks of desperation and is so patronising.

How do men not feel patronised day in, day out...like their penises are so weak they can be tricked into throwing cash at whatever product gives them a flash of thigh? Buying the product won't get customers any closer to sleeping with the models!

I guess they don't use naked men as much because everyone knows that women are dead below the waist and only endure sex to get a man, whereas men need to see naked women on the regular or their balls will go blue and burst. Fact.

Great point about how the majority of the population are sexually attracted to men, not women. Maybe it's assumed men have the money, but didn't a recent study show that women spent the majority of a couples' income?

There's a garage near us which has a picture of a woman with no clothes on on the window.

Fuck knows why.

My DD has said she'd like to vandalise it.

Was it an Sds drill? You can't drill concrete floors without one.
slightly off topic there

I live in an area where the local scrap merchants was banned from promoting their "sexy" ads so they just put a strategically placed BANNED sign over the women's bodies.

I called them up and raged that I had to explain to my Ds who was around 5 at the time that they weren't "scrapping" women but using them to sell a service. Fuming was not the word.

They have gone bust now, what a shame

Go QOFE!

I might be persuaded to buy something that I was looking for, over another vendor, if it was offered by a smoking hot man in tight pants.

Where do I get to see that again? Oh yes, nowhere.

Did he say "diet coke ad"?

He's quite the expert, isn't he? Has he confused Mad Men with a modern-day documentary, I wonder?

Trib I don't disagree re agencies picking white over non white, by a racist campaign I meant one which showed a non white person in a demeaning or objectified position because of their race.

I feel very sorry for the woman who posed for this advert, I hope some of the accessories have been Photoshopped on to her. I would rather be buck naked than cavorting with power tools whilst wearing a red bowler hat and elbow length lace gloves.

I agree with everything you say.

Except for your use of the term 'mansplaining', which I personally hate.

Actually Santa I think many advertisers would be quite open about not using non-white people in adverts where it might have a negative effect on sales. But I agree, it's sexism they're selling.

To have the heterosexual sex you need one naked man and one naked woman.

Does the ad have a naked man in?

If racism sold, would that be ok?

If homophobia brought the customers in, would that be just dandy?

What about a "comedy" ad campaign hiding stuff from a blind person? Would catch the attention, would not be acceptable.

It's not sex they are selling, it's sexism.

Grr. Aargh.

Urgh...call him on it! Mind you, most of the time I can't be bothered to engage with this sort of thing unless I'm pissed or angry it rarely changes their minds

I'm highly dubious about the 'sex sells' mantra too. Does it? A stereotypically attractive woman presented in a sexual way (cleavage, lingerie etc.) may draw the eye (both male and female) but when these images are everywhere it's unlikely to make people dwell any longer on the ad than on any non-sexy ad. Indeed looking at a sexy-ad would mean 2 seconds of looking at tits, looking at a non-sexy ad would mean 2 seconds absorbing the info, surely? And is anyone, even the most ogling of oglers more likely to buy stuff just because they use semi-clad women in their advertising; everyone knows you don't actually get a free bj just because you buy a drill from the OP's DIY merchants.

I think maybe sex sold at one point when it was new, risqué and attention grabbing...not any more, surely?

Using power tools naked is a massive health and safety issue, surely?

I wonder if sex actually does sell? Yes, it catches the eye but surely in this case it's in a "why does that naked woman have a drill?" way rather than a "hmm, bet they are a reliable supplier" way?

haha yes good question from your DD.

There is a lingerie ad in london at the moment which simply seems to be selling "sexy women". I can't quite work out who it's aimed at either