Seems Mums don't play with Lego...

I think they should fire whoever wrote it and who proofread it.

I do 90% of the playing in this house whether it's lego, playmobil, dolls or role play.

I also get annoyed at the assumption that it's men who do all the swinging around/wrestling/rough and tumble stuff.

I've always done most of that too!

the more I think about this the more I think is it really 2013! Really? because that ad does NOT read like it at all!

Thanks wonderstuff, I can see the colours are gendered, I just wondered if it goes further than that.

My dd will be doing star wars lego with her mother tomorrow. We are both extremely good at it.

Bloody hell! that's appalling HTF did that get onto the website!!!!!

For the record dh is shit not very good at lego where as I love it (and ikea which is lego for grown ups!).

Come on MN you can do better than this....

I love Lego. I've been building DS's sets every evening although DH has now taken over.

I'm sure Mitchell and Webb could alter this advert to reflect how advertisers see the role of mums and dads with their children

Lego friends is if anything slightly more fiddley than 'normal' Lego, the figures are designed differently and don't stick to bricks so have to be balanced.

The phrase I hate most is, "Dad will feel a sense of childhood nostalgia..."

Even if you are trying to genderise Lego today so that you can sell Lego Friends, don't fucking retcon the "Lego is a toy for kids" out of history. 30 years ago, today's mums and dads were equally targeted as Lego users.

Is lego friends easier to do than normal lego?

bsc the thing is that little girls are so aware of girls and boys toys that girls want 'girls' toys. I would be more than happy to buy any Lego for DD but she wants Friends. Other than Duplo, which is still reassuringly gender neutral most of the Lego sets have gender bias now, even Lego City has mainly male figures.

I bought some pink bricks from that pick-a-brick thing in the lego store.

But - gasp! - for my DS. In my ongoing effort to make pink just another colour.

I have two sisters, no brothers and was bought lego by my mum, as I recall it was one of our fave toys. I have two dds and lego is constantly out and being requested (not lego 'friends', it is shite).

Oh- looked at the comp... we already have that box! We bought it at Legoland Windsor this summer

Wonderstuff - Back in the 80s it WASN'T a boys' toy, so of course you wouldn't've been aware of it!

I fucking hate Lego Friends, makes me so

The one toy that had no need to be genderised.

What makes me even ier and is that Lego has seen a 25% increase in sales since they introduced it.

WHat kind of wankers wouldn't buy lego for girls before Friends was introduced?

Lego was both mine and DH's favourite toy as a child, and it is both my girl and my boy's favourite toy now. We don't have any pink pieces

I love Lego. Reading that gave me rage, disappointed with MN. Back in the 80s I wasn't aware that it was a boys toy, there was none of this pink crap, I'm sure mums and dads would have played with it in equal numbers.

I'm gutted dd is indifferent to Lego. Hoping ds will get it. If I win the comp I'll be playing by myself I suspect.

I don't mind the general "Lego is a good way for a Dad to bond with his son" vibe of the TV ad because it is actually true

Except that it could be "Lego is a good way for a parent to bond with his or her child."

Lego and Meccano were the best toys.

I am the lego-queen in this house, i put all the sets together no one else gets a look in. DP loves when i do the lego with DD as he has to play with her loads as i don't do imagination. I love lego.

wtaf? this has pissed me right off. I spend more time playing with the lego than anyone else in our house (5-11pm one night last week!).

lego is perhaps my favourite thing to play with with my boys.. I love building train sets with them as well.

I'm also really getting the rage with all this pink lego boxes and lego friends crap, both DS and DD play with lego, DP is pretty crap at it, I, however, am FANTASTIC....i once built a tractor one handed for DS whilst BFing DD, without instructions, get me eh?

In advertising world, dads play with their children (Think Lego and that Robinson's friend advert) whilst mums do the parenting stuff like food, cleaning, buying clothes etc.

EduCated - no, I am amazed to say that the Lego shop in Leeds is so enlightened that it is willing to hand out VIP cards even to the little ladies. Shockingly they also employ women as well - what is the world coming to?