There are precedents to this sort of thing. The French men's national rugby team did something similar recently, as have some of their clubs;
en.wikipedia.org/wiki/Dieux_du_Stade
Some people might see these things as celebrations of human athletic physiques. Michelangelo and other historical perves of his ilk were also at it, many moons ago. Who knows what he would have produced with a camera or iPhone?