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Original poster

Renault Clio ad banned for exploiting women - after only one complaint

36 replies

BIWI · 17/07/2013 12:53

Story here

Whilst I'm appalled that anyone at the agency could consider this an acceptable piece of advertising, it's gratifying to see that it's been banned after only one complaint!

(I realise that by providing the link I'm actually giving the ad more air time, but I think you need to see it to realise just how jaw-dropping it becomes)

OP posts:
GrimmaTheNome · 17/07/2013 13:56

not driving some Clarkson's Penis of a vehicle?
what was it he said, wasn't it something like 'I drive a car with an enormous spoiler because I've got a very small willy' Grin.

Sounds like the complainant has done Renault a favour to get this banned before it could be widely aired.

lemonmuffin · 17/07/2013 13:46

I don't like things being banned after only one complaint. Free speech an all that.

But yes it is a little bit wrong.

ShotgunNotDoingThePans · 17/07/2013 13:44

That had the promise of a really clever and original ad - enough to put the real-life test drivers into that situation and show their real(ish) reaction.

The ambience (as that Cockney comedian would say) was great - but the long-drawn-out punchline, where it became basically all about giving blokes a hard-on, wrecked that completely.
Shame on Renault and their advertisers. Why would they want to exclude a huge proportion of their potential customers?
Fucking depressing.

DuelingFanjo · 17/07/2013 13:41

thing is, it's still out there?

I think these companies sometimes try to do their worst to get the maximum publicity that they can. crap.

AutumnMadness · 17/07/2013 13:40

Eeeeeeww, that was actually quite disgusting. Sleazy porn.

DuelingFanjo · 17/07/2013 13:40

well done on banning it whoever made the decision.

Original poster
BIWI · 17/07/2013 13:37

I know. It's just all wrong, isn't it?

OP posts:
ButThereAgain · 17/07/2013 13:34

Yes, a quick can-can line flitting across the zebra crossing might have passed muster as an evocation of the Moulin Rouge (though would still have been seedy and offputting), but what they had instead just used the Moulin Rouge as a flimsy pretext for a generic sex show.

I'll add "sexist bastards" to "crap cars" as an extra reason not to buy Renault.

Hasn't the clio been marketed as a "woman's car" in the past? So having artificially earmarked its drivers as female, the advertisers now have to use porn to prop up the drooping dicks of its male drivers who feel their sexuality threatened by not driving some Clarkson's Penis of a vehicle?

Original poster
BIWI · 17/07/2013 13:22

And if, as they claimed, it was to invoke the Moulin Rouge, then they should have had dancers doing the can can, who wear considerably more clothes than that, rather than women shaking their breasts in close-up for such a long time. The length of time of that part of the ad - as well as the last bit of dialogue between the two guys - makes it obvious what the director/creative team were really interested in.

OP posts:
Original poster
BIWI · 17/07/2013 13:20

Exactly. Gratuitous or what?

OP posts:
Empress77 · 17/07/2013 13:07

ah it was going well until the ladies came out!!