'Let Toys Be Toys' Organising Thread - Part 2

I agree to keep it simple. To do this 'properly' we'd have to survey every store in the UK & Ireland so we may as well be honest about the data we have and make some simple recommendations based on it.

Sign me in. I studied sociology at uni and enjoy reading up on social influence, development etc.

I cam.use fb or email.

OK, I have finally got the data that we have into some shape (sorry for the delay!)

I don't think it is too bad actually. If we keep it simple I think we can divide the stores up into 3 categories good/mixed/poor and it is fairly consistent.

What helps is keeping the '11 iconic toys' out of the ranking (but using it sepperately to say what we found) - it was quite variable which stores had what combination of toys and that was making the rating very variable. if you just stick to 1) do they have signs 2) how many other signals do they use 3) is gender a main organising category on their website you do come out with a consistent list.

If you want to come and kick the statistical tires the file is on the FB admin bit - send a message to the FB page be added there, or PM if you want it sent to you.

It is as Grimma describes basically [pombear] and and I think is defensible.

The only thing is if we want it to go in the (one of the papers this Sunday) we need to sign it off tomorrow!
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Good idea, I'd love to be part of that.

Would it be worth pulling a research team together now? Given that media stuff is being handled.

Thinking be great to have more research/ analysis done on stores.

But also background research on kids' development, stereotypes, lack of women in science etc. then media team could draw on all this

So. How private do we want to be? Is there anyone who wants to discuss the detail but doesn't have FB / want to out their RL name?

IIRC an OTBT thread becomes searchable if someone links to it.

It's not a private place. It's much less public than a normal thread, but anyone posting there about anything should be aware it's not actually private.

Still following thread and backing you all the way.

It might be worth pming Rowan for the specific questions we want answering by MNHQ

I have shared the survey tonight via email again so hope you get some responses.
I have done virtually all my shopping online this year so not much use in stores but when I have been in Moshi monsters have been firmly in girls sections in pretty much every store. DS aged 6 is mad into them and totally not bothered

Sorry - reported

I have no idea what OTBT is...

It's not searchable but it doesn't have an entry password either! Or take a rocket scientist to find it.

Think you are right. That's what I recall reading somewhere.

Is OTBT not searchable?
I thought that was the point of it.

Thanks qumquat.

Been a bit manic!

Yes, I think there are concerns about discussing everything in public. Certainly the media swat team have had to collaborate offline to get things out. Is OTBT not searchable?

I'll be in for that. Although if the marketing/pr types are reading this, it's not that difficult to follow. Perhaps moving to RL email would be best. Most of us seem to be using real names on fb so we have totally outed ourselves there/here! Even creating new email accounts on gmail/yahoo etc under MN names might preserve some anonymity but keep the team communicating better.

I'm happy to chat on fb (or elsewhere). Feeling increasingly anxious that everything here is open to the public!

Massive respect to all of you on this thread. Am following avidly! Re evidence to back up the campaign, would something from 'delusions of gender' be good? I haven't read it yet but it sounds like there could be lots of useful research in it.

So we come out with maybe 5 key campaign targets with clear examples of what they are doing wrong and 3 companies that we give for doing better. Except as its toys maybe a

That sounds good to me (I don't FB so I'll comment here if that's ok).
Another thought might be 'The Good, the Bad and the Ugly'

Or we could a thread in.otbt? If you know where i mean?

Some of us chat via fb?

Folks -

I have been working on the survey data and come a bit unstuck....

The trouble is that although we have done a fair few surveys, the data is not yet conclusive enough to compile a robust 'top ten'. Meanwhile time ticks on and we are bang in the middle of the window of opportunity for pre-xmas media attention, with journalists asking us for info.

So .....what I propose is that we choose our campaign targets in a more qualitative way, based on the data that we have but also on where we think we might make most impact. We can back that up with the data and examples, but we are not yet in a position to definitively say who is the best and who is the worst.

So we come out with maybe 5 key campaign targets with clear examples of what they are doing wrong and 3 companies that we give for doing better.

I don't know if we should discuss bit of campaign strategy here in public, or maybe send a delegation off into a darkened room (facebook) to shortlist, and then come back to you all with a proposal and test it out with you?