Sexism alive and well in karcher

Have a watch of this - this explains it well in terms of Lego and toy stereotyping:

Yes sort of. It's that women tend to be portrayed doing domestic chores at home - ironing, cleaning and so on. Which kind of perpetuates this idea of women should be doing the housework/childcare

You may say in this day and age that doesn't hold true in reality, yet you only need to look at the relationships board here to see how the division of labour often ends up pretty unequal.

Also we have a paygap still and can be argued this is in part because women's careers take a massive hit when they traditionally take on the childcare/stay at home roles.

I didn't know that about doctors. If true, that's great to hear. Not that women are dominating that field but that women are equally entering from what was once a tradtionally male career decades ago.

On a wider level , I think there are issues with not enough women entering certain careers such as IT or Science, because there isnt much positive portrayal of women fulfilling techinical roles in the media in the media. Which brings us back to stereotypes again.

Ok, I can see that that is true. Is there a natural hierarchy regarding inside work and outside work though; is cleaning the car of greater status than cleaning windows? Why on earth does it matter??!!

I'm going to guess that you'd answer that question (because I know it was my turn to be a little facetious) by saying that if it's not addressed at this level then it perpetuates into who gets to be a doctor or not.

Except that there are more women than men currently becoming doctors aren't there?

Ok, I was being a little facetious there.

But the problem exactly is that several of us here question stereotypes like this.

Yes perhaps men mainly do buy these products currently - but probably because society tells us that's a man's type of job.

I don't believe women are inherently programmed by nature to clean windows anymore than men are born to clean cars. We pick up these ideas because of what society deems a man's and a woman's job.

Thank you Ashegirl :)

Sounds pretty good, but I think I'll stick to a sponge and wiper :)

Thanks for the reply Kim; tomorrow I'll ask my wife to clean the drains out cos I'm doing the laundry...!

or Baddancingdad, even!

Welcome to the Feminism area, Baddancingdag

The company probably doesn't care who uses it. They probably know, however, after extensive market research who their customer is. I would assume they are primarily concerned with sales than messages.

I am probably confirming some sort of horrible stereotype here, but I know what a pressure washer for the car is. I have absolutely no idea what a window vac is.

Are you really sure this is sexism? What if it's predominantly men that buy car washers and women that buy window washers - do you know that it's not?

As a man I do not much of a problem with pictures of men washing cars, I don't think I'd have a problem with pictures of men washing windows either.

tbh I'm a bit new to all this; what exactly is the problem here?