Apparently the word 'vagina' is incredibly offensive and should be kept off TV - even in an ad for sanitary towels...

I agree that I'm less bothered by the (extremely irritating) fuss over the word vagina than I am about this incessant and bloody fucking stupid obsession with portraying natural bodily functions as somehow disgusting. It makes me so angry that so many women in my age group seem to think this way these days, along with being 'au naturel' 'down there' being unhygenic

I honestly despair.

"locks away odo(u)r" wtf

If there is an odour, go to the doctor ffs.

Jesus.

Quite, Sardine. Anyway, surely if your vaginal, er, fluid smells then there's something wrong and you should see a doctor?

I find pantyliners quite nasty; cotton knickers should be adequate for the odd bit of moistness. Possibly going commando (the norm until the 20th century, let's remember) was the most hygienic of all - lots of nice fresh air to ventilate your bits and dry up any secretions.

It's like how they're never allowed to use the colour red in a tampon or pad commercial isn't it?

God forbid anyone finds out that women have vaginas. Heck imagine the civil unrest

(I like the 100 controversial adverts at the bottom, some are good and some are just outrageous!)

yy sardine queen that is awful isn't it. Advertisers praise our natural bodily functions in the course of telling us to cosmeticize them the fuck to oblivion. All part of the current trend to make "empowerment" and "self-esteem" the way to flog product-dependency and self-loathing.

I agree, it's ridiculous. Sadly though most women refer to their vaginas with pet names, ie foo-foo, la-di-da (may have made that one up). We need to use the word!

YY discharge is grim

How about "lovely secretions" or "healthy wetness". Oh yes but then nobody would need to buy anything to stop the appalling smell and revolting dampness.

Humph.

bet there's loads of lovely pheromones in it too.

i actually hate the term 'vaginal discharge'.. the word discharge is used for pus in infected wounds, conjunctivitis, and sewege.

it sounds like something that is unnatural or unhealthy...

Yes ridiculous fuss

but have you seen what the ad says?

"She says: ?Even that bit of discharge in between our periods is our body working to keep the vagina healthy and that damp, less than fresh feeling, is why Carefree has designed these Acti-Fresh liners, with an absorbent core to lock away wetness and odour, helping you feel clean, fresh and dry every day.?"

Personally I am happy enough not to have the word vagina on an ad if the context is "dirty stinky vaginal discharge how gross spend money to STOP IT you minger".

That wasn't a US Congresswoman. The incident occurred in the state legislature in Michigan.

www.cnn.com/2012/06/21/opinion/brown-kicked-out-for-saying-vagina/index.html

They really should adopt Bupcake's word - vagine. Fabulous word

I really don't like the advert, why does she have to be naked? Does the pantyliner demo really need the backdrop of her flat tummy ? Hope it doesnt come over here

Sheesh. Perhaps she should have called it her Feminine Hygiene Portal, to match the branding in the supermarket aisles.

It is frightening, actually, when considered in conjunction with that US Congresswoman being disciplined for using the word vagina -- in the context of a debate in which mostly-male legislators were trying to legislate in relation to women's bodies.