Prepare yourself for a fit of rage

That had to be a joke.

SOmeone tell me its a joke.

Someone.

please

That is so bad, all you can do is point and laugh, surely. It's restored some of my faith in Youtube comments though. I bet somebody at that ad agency is having a really bad day

imgs.xkcd.com/comics/marie_curie.png

Nuff said

Dd is 8. She just watched this and said "is this a fashion thing?" "that was weird" but is now saying "science, it's a girl thing".

It's the way the women walk up to the man as if to present themselves. I think it's meant to be as if they are invading, but that's not how it's shot. There is a language of film, with certain shots meaning certain things, and this is definitely showing the male as eyeing up the women. I'm sure they're meant to be taking over his lab but that part isn't clear.

Can anyone else hear that rumbling noise?

I think it's Marie Curie spinning her way to fucking Australia.

You have got to be shitting me! That can't be for real, can it?

I chose science and maths for A Level (a) because they were the most interesting things on offer at school (b) I was shit hot at them and (c) because I wouldn't have to write essays. I chose maths at university because (a) it's totally fabulous as a subject and (b) I was shit hot at it.

Lipstick and twirly whirly things and nail varnish didn't come into it. I admit that I did like wearing a labcoat for my chemistry practicals but that's the only time that dress sense and science have overlapped for me.

Here's some useful links for discerning MNers :) which are things that girls ought to know and be encouraged by.

pregnant scientist challenges

The Royal Society
For this one, see the 2007 winner, 'Mothers in Science: 64 ways to have it all'.

(I know one of the mums featured and she really does do a brilliant job.)

I now feel that the last 20 years of my wonderfully rewarding life as a professional scientist has been found wanting because I shop at Clarkes...sob....

It's the most truly awful thing I have watches for a long time.

OP are you really, really sure its for real?

That's the most depressing thing I've ever seen

Oh My Goodness.

This is what happens when you let a load of image/fashion-conscious airheaded artistic types onto stereotyping science. I run into the same type every time I try and get a paper published, and the editing folk at the other end have no concept of why I re-correct half their changes because they.are.just.not.scientifically.right.

Augh. I never was the target audience for this sort of thing. I knew I was going to be a scientist of some flavour when I was just 7, because I just had to know why/how the world worked. I am still proud to be a physicist, even if it is occasionally bl**dy hard work.

They need to let science speak for itself. The beauty of the structure of atoms. The colours of chemical reactions. Fireworks. (Strontium red anyone?) The amazing creative process that is life. Stars. Trees.

Not this trash...

I agree numbertaker. It would have been far more helpful to have a video showing the realistic progression of, say, an acadmeic scientist's career - from choosing subjects at school, to arsing about at university, to agonising over a PhD and the inevitable tears and tearing out of hair that results, to finding the first job, to eventually gaining respect and recognition. I think both boys and girls tend not to know what a scientist's career involves and I think if they could show what a varied and involving career it can be that would be far more helpful than pretending it's about watching blusher fly off a brush

But science is cool and is fun. There's nothing wrong with broadcasting that message.

Where they go wrong is that they think that "cool" and "fun" means wearing stuff which is highly impractical in a lab.

Oh.

Oh dear.

Maybe they were trying to send the message that you can be a girlie-type girl, and be into science too?

Wow.

What can I say that you haven't already said? Unbelievable.

I despair that you have to make everything cool and fun for kids. Life for the most part is not cool and not fun. How are this generation of 'funites' ever going to get grit and determination to suceed if everything is not fun.

Bloody hell!

I read the first few posts on this thread and actually thought "How bad can it be?"

Well, I now have the answer. EXTREMELY FUCKING BAD.

nice summing up of it here

I thought using a lipstick - a pink one of course - as the i in science really rounded the whole thing off.

Pillocks.

This must be a joke. It must be impossible for anyone to think that this is acceptable.

Don't shoot me - I'm clutching at straws here - but do you think they tested that ad/idea in some other European countries and it actually did ok? There are some cultural differences and perhaps they genuinely thought it would be effective in some way.

But, if I am honest, I watched the whole thing like . And yes to poster who reckoned it looked like a failed Apprentice attempt that you would wince at.

what the holy hell is that supposed to be?

We want girls to like science so let's show them lipstick and shoes and lots of pink, cos that's what they're all about. oh, and parading themselves in front of the 'proper scientist' bloke at his microscope, of course.

after you with the gun, squeaver.

The shame is that the other videos they have made, of real female scientists, are actually worth watching. But they are being ignored in all the outrage over the 'teaser'. Could it all have been a misjudged campaign to get a bit of controversy going to pull people in? Naah, I think it was probably just a stupid and sexist advertising agency.

I clicked on the link thinking "how bad can it be?". Really, really bad it turns out. That is appalling! I am