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Original poster

Prepare yourself for a fit of rage

261 replies

squeaver · 22/06/2012 11:33

The EU has spent actual money on a campaign designed to interest girls in science.

this is the result.

OP posts:
thechairmanmeow · 22/06/2012 14:50

the video it'self is unbeliveably bad.

i suppose the thinking behined it is that they want to attract all types of women to science, i doubt it was aimed at feminists. but in any case it failed terribly.

Thumbwitch · 22/06/2012 14:49

Holy fucking crap, that is appalling. Truly appalling. It's like saying "Legally Blonde" would get more women to go into law.

Urgh. FWIW, I worked in science labs for 10y + and have always been good at maths and science and that shit wouldn't have worked on me at all - but then I'm not the target demographic, am I. My sister might be - much more girly, into pink, fashion, high heels etc. - hated maths and science etc. and hey, guess what - this wouldn't have worked on her either, because it DOESN'T ACTUALLY SAY ANYTHING REALISTIC!! Because she doesn't look like a contestant on XYZ's Top Model competition (or whatever that particular brand of trash tv is called) and isn't prone to wearing 6" heels around the place.

Just urgh on so many levels.

tumbleweedblowing · 22/06/2012 14:44

DD2 wants to be a scientist. Well, wanted to be one. If this is the way they expect girls to behave, she'll tell them to take a running jump.

yellowraincoat · 22/06/2012 14:42

I know garlicbum, I am heartened to see so many people - women AND men - seeing this sort of thing for what it is.

ariadne1 · 22/06/2012 14:42

It looks like something more designed to lure men into science!!

garlicbum · 22/06/2012 14:42

27 likes, 979 dislikes

I have never seen this on a YouTube offering before. Who says feminism isn't working? Grin

dittany · 22/06/2012 14:41

This reply has been deleted

Message withdrawn at poster's request.

drjohnsonscat · 22/06/2012 14:40

I have joined UKIP in protest.

dittany · 22/06/2012 14:38

This reply has been deleted

Message withdrawn at poster's request.

yellowraincoat · 22/06/2012 14:34

Besides that, MrJudgeyPants, I don't know how appropriate it is to salivate over women on a women's rights thread.

Bit grim.

Original poster
squeaver · 22/06/2012 14:34

Might be better to go to the Facebook page here and add a comment to the growing pile of disdain on there.

OP posts:
TheSpokenNerd · 22/06/2012 14:28

Ew Judgey those girls are all about 15!!!

Cassettetapeandpencil · 22/06/2012 14:28

This reply has been deleted

Message withdrawn at poster's request.

TheSpokenNerd · 22/06/2012 14:27

Would this be the right form to email in on?

MrJudgeyPants · 22/06/2012 14:27

As a bloke I can safely say that it's got me very interested in science. So much so that I had to watch the video several times despite the risk of hairy palms!

Epic, epic fail!

TheSpokenNerd · 22/06/2012 14:25

It looked like a trailer for Britains Next Top Model.

ANGRY!

TheSpokenNerd · 22/06/2012 14:24

Oh ffs. Where can we complain????

Original poster
squeaver · 22/06/2012 14:23

No, wem, apparently after the EU twonk in charge (a woman) saw it she wanted to "go back in time and study science again".

OP posts:
wem · 22/06/2012 14:20

I've watched again, and managed to convince myself that, given it's a teaser they're going for the shock publicity and will launch the campaign proper with a something like, 'that was shit wasn't it - here's really why girls should be interested in science...'

Tell me that's it, please?

Original poster
squeaver · 22/06/2012 14:19

Very good summation of what we're all thinking on the New Statesman site here

OP posts:
yellowraincoat · 22/06/2012 14:18

They have form for this. Wasn't there a hugely racist advert not long ago too?

porridgelover · 22/06/2012 14:10

I slightly feel like crying at the thought that this is aimed at my DD.
I love science, love molecules, atoms, charges, the table of the elements etc
Didnt do science at 3rd level because I(my parents) thought there were no jobs there. But am still fascinated and love guiding my kids that way.

But guiding my DD towards a career thats defined by the male gaze? That the only value in science is cosmetic advances? WTAF? Did I enter a time warp back to the 50's?
I am getting angrier the more I think about it.

Himalaya · 22/06/2012 14:08

Gawd the European Commission are twonks.

yellowraincoat · 22/06/2012 13:58

Boulevard, I see what you're saying, but I HATE this idea that everything has to be made acceptable to girls. That girls can only like things if it's made girly.

To me, it's just a massive step backwards.

Frontpaw · 22/06/2012 13:55

Sorry but the only phrase that comes to mind is 'Fuck a Duck!'.

Not very happy with that ad. It would definately have turned me off science for life.

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