Prepare yourself for a fit of rage

"Frechheit" is such a great word.

It's like that Swedish culture minister eating the racist cake depicting female genital mutilation

say what now?

at impertinence

I wont say this often in here

but i agree, what a load of utter utter shit

WTAF?!!! just

Oh dear god, that was painful on so many levels.
If I hadn't been told I would have assumed it was a fashion advert or something.

I love how the only glamorous/attractive person in the video was the bloke.

those other three looked like a few teenagers trying to look like women, was so horribly try hard. I know that's not the main issue. But its funny that,
they have not managed a remotely educational or sexy advert, failed both ways.

On the facebook page a german has posted thus:

"Dieses Video ist eine Frechheit. Sexistische Scheisse, finanziert aus Steuergelder. Ekelhaft!

This video is an impertinence. Sexist bullshit, paid with our tax. Disgusting!"

Brilliant! I am going to start using "impertinence" a lot at sexist twonks

Oh right squeaver so they're distancing themselves are they the twunts. Like they never saw a copy of this drivel BEFORE it was launched and then agreed it could be released.

What a crock.

I am not on Twitter...would you mind quoting some of the other people on here? And asking him why he thinks women and science boils down to CLOSE UPS OF HIGH HEELS AND MAKEUP??

Just reported it to YouTube as inappropriate on the grounds of extreme sexism.

"We want to make scence sexy" they say.

WHY???? Wtf has sexy got to do with it???

This may be an unpopular thing to mention here at this time, but you don't need to be (a) a woman; (b) a believer in the patriarchy; or (c) well versed in any feminist critique to recognise how crass and appalling this video is.

Posted in FB, on my wall and on the "It's a Girl Thing" page, Thumbwitch. A lot of people also saying what twaddle this is. It's a shame, because the other videos they have on their page are pretty cool. Interviews with scientists.

Has anyone posted this outside of this board, on chat or AIBU? Just asking because it might hit a wider audience out there.

I'm loving this comment from a bloke on their FB page:

Seriously if I spent the rest of my life oppressing women in science I could not equal what you have done here.

And I'm assuming that Judgey was taking the piss, as this so definitely promotes the male gaze.

I'm pretty certain that the politicos who have to promote this thing actually have very little say in it. they may well turn up to do the talk, and be told 'this is the catch phrase, stand there' etc. But somewhere in the background is a group of people who worked with advertisers to promote this.

It is using stereotypes so relentlessly that it's just insulting to everyone.

dd is the perfect target audience for this - female, intelligent, likes science, also likes pink. And it did not appeal to her AT ALL.

Besides which, stating 'Science, it's a girl thing' just alienates everyone. So boys may well be put off by thinking they'll be made to wear pink blusher, and the catch phrase makes it sound like science isn't really a girl thing, it's really for men, so girls will also be put off.

Maybe it's really some secret alien life force trying to prevent the human race from discovering them.

it's like something from The Apprentice

Oh. . No I didn't. OK then. (never used youtube/google commenty thing before, signed up especially for this)

Oo. I got removed for calling it unadulterated shit. Actually I was going to post a lot more than that but accidentally hit the CR button and bang! It posted.

Oh my god I just realised it's Maire GQ who's responsible for this shit. I apologise on behalf of the Irish nation for producing such a braindead numpty. She wasn't a bad politician so I'm actually surprised it's her behind it.

Holy freaking shit - check this out...

ec.europa.eu/commission_2010-2014/geoghegan-quinn/multimedia/photos/index_en.htm#g20120621_02

.... they actually put skinny models in bubbles to promote women in science - god I wish I had done science now.

Erm, except I did. And I'm now a prof. And got here despite the actual increase in sexism since I was a girl.

p.s. I got sent the link to the video by one of my (male) PhD students who was so outraged he had to come and have a blether about it, and is now sending me twitter updates. Do the EC realise that they have single-handedly stopped scientists across the globe (of both genders) from doing any useful sciency things for the whole of Friday afternoon as we all site here seething.