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Original poster

Prepare yourself for a fit of rage

261 replies

squeaver · 22/06/2012 11:33

The EU has spent actual money on a campaign designed to interest girls in science.

this is the result.

OP posts:
Empusa · 22/06/2012 17:18

Another one who though "it can't be that bad!"

I stand corrected :(

Original poster
squeaver · 22/06/2012 17:14

Duh

I have had a very earnest day. I can no longer see the funny in anything. Think I'll go for a lie down.

OP posts:
Svrider · 22/06/2012 17:10

Sorry forgot the

Original poster
squeaver · 22/06/2012 17:08

svrider - no one is objecting to the good intentions of the campaign as a whole.

The Facebook page is actually pretty good, and includes lots of interesting videos with scientists.

The problem is this demeaning, stupid video. I'm not sure how you think this video, specifically, will help girls who are in a similar position to yours.

OP posts:
dittany · 22/06/2012 17:07

This reply has been deleted

Message withdrawn at poster's request.

Svrider · 22/06/2012 17:00

You see I was prevented from doing 3 sciences at A level by the careers advisor at as it would be "too much for her"
Despite getting A s at gcse
I had to have a 6 hour daily round trip to the city college instead
Got 3 Bs
Would have been nice to spend those 6 hours studying rather than stuck on a bus
I feel this video goes a long way towards helping girls who are in a similar position today
Money very well spent I say

YoulllaughAboutItOneDay · 22/06/2012 16:58

What the actual fuck.

I have daughters. They are the target audience for this abject shite in the next few years . Be a scientist, make blusher.

DukeHumfrey · 22/06/2012 16:55

Ha ha ha ha ha ha ha - this has to be a joke.

When is the EU standard equivalent of April Fools day? Must be 21st June.

If any girls or boys go into science off the back of that video they are going to be Very Very Disappointed.

thefoosa · 22/06/2012 16:53

christ, not much offends me but Shock

recall · 22/06/2012 16:53

its sad

Thumbwitch · 22/06/2012 16:52

Try this one as well...

SardineQueen · 22/06/2012 16:51

"Beer, babes and football... Need we say more? Check the teaser and download the App on your smartphone!"

Why the fuck would anyone sane think that this organisation were a good choice to address schoolgirls and young women???

garlicbum · 22/06/2012 16:49

"Emakina?s Bavaria Babes smartphone app lets football fans become ?international players? by collecting pictures of themselves with scantily-clad women. Football never looked prettier."

For
Fucking
Fuck's
Sake
!

I bet their ironic kneeling-woman coffee tables are made with live women Hmm

slug · 22/06/2012 16:45

Ha squeaver, no I'm not. I'm keep my twitter identity pretty anonymous

yellowraincoat · 22/06/2012 16:36

They have just tweeted this as well:

Football never looked prettier

Fucking hell, I mean, just...WHAT? "Emakina?s Bavaria Babes smartphone app lets football fans become ?international players? by collecting pictures of themselves with scantily-clad women. Football never looked prettier."

Yay! Just yay!

TheSpokenNerd · 22/06/2012 16:35

Duh....I dunno....I thunk it was all about splosions and weirdos myself.

PassTheTwiglets · 22/06/2012 16:33

But without adverts like this to attract women to science, how else will we learn to make new nail varnish colours and new eyeshadow textures? Oh wait, is that not what science is about?

TheSpokenNerd · 22/06/2012 16:26

Yes drJohnsons exactly!

drjohnsonscat · 22/06/2012 16:22

I've just looked up Emakina. I just knew they wouldn't be a British agency. Not that British agencies can't be sexist but they do it in a more sophisticated way which in some ways is worse because it's insidious. But this is just so naive and clodhopping.

Thumbwitch · 22/06/2012 16:18

Emakina, hey? AKA bunch of misogynistic sexist pigs? Urgh more.

kickassangel · 22/06/2012 16:13

wouldn't it be great if people researched advertising agencies, and refused to use ones that had been associated with any sexist/racist etc shit? but then i doubt if any agencies would ever work again.

Original poster
squeaver · 22/06/2012 16:08

Are you G_rak, slug?

OP posts:
grimbletart · 22/06/2012 16:05

We want to overturn clichés .. said the Commissioner.

What better way to do that than to make a video that packs more fucking clichés into a couple of minutes than is physically possible - except they've managed it.

What utter twattery.Angry

slug · 22/06/2012 16:03

Something which have just pointed out to @tipik on twitter squeaver

Original poster
squeaver · 22/06/2012 16:01

And this is some other work from the agency responsible.

OP posts:
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