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Original poster

The "Smoother you" section in Sainsbury's

55 replies

TheBigJessie · 23/02/2012 11:46

Okay, there's been a lot of talk about the feminism section lately, so I wondered if any of you might be able to help me work out something.

A few months ago, I noticed the hair-removal products section in Sainsbury's had a little signpost saying "Smoother You". For some reason, this really annoys me, but I can't word to myself why?

I know that I am not against people using hair-removal products, if they so choose, but I don't like that sign. I think it should say say Hair Removal Products. But I don't explain why i feel that.

OP posts:
SardineQueen · 23/02/2012 12:17

baby requisites?

WTF?

How many people in the UK know what requisites means? It's not exactly modern parlance is it Confused

Also get naffed off by feminine care / feminine hygiene i mean FGS why the fannying around (pardon the pun) just say what it is dammit

Original poster
TheBigJessie · 23/02/2012 12:13

Or it's "Baby Requisites". The 2 doesn't actually feature on their sign.

OP posts:
Original poster
TheBigJessie · 23/02/2012 12:11

Thanks. Your posts are helping.

I'm not sure what the men's section says. I only noticed the women's, because it was on the opposite side from 2Baby Prerequisites". (Yes, really. That's what it's called.) I will have to check the men's.

OP posts:
SardineQueen · 23/02/2012 12:05

I thought it said "smother you"!!!

Is it because "hair removal products" is factual and straightforward and judgement free

Whereas "smoother you" contains the message that smooth is a good thing, it is making a positive judgement about smoothness being desirable and implies that obviously that is what you will want? Also it's a bit odd because if you have hair on your arms say it's not "rough" - so what is it? And also it implies that even with all these fantastic products women will never quite get there - they will be smoother but not smoothed. Sort of thing.

What does the aisle for mens shaving stuff say?

KeepingAwayFromTheJoneses · 23/02/2012 12:03

What does the sign say near the men's shaving products? I haven't seen the Smoother You sign but I think it would annoy me too. I think it is because it somehow implies that hair removal is part of a journey to self-improvement. The Feminine Care sign annoys me and I would prefer it to say Sanitary Products. Having said that the Home Baking sign gets my back up because I don't generally go to Sainsbury's to buy products for commercial scale baking. I think it should just say Baking.

I find supermarkets very annoying overall.