Lego - how depressing

EXACTLY! That is why I bought the one with the puppy in it today! My son saw it and is into puppies at the moment and wanted a lego puppy! He plays with girls at school - how stupid to have packaging that only has girls on it! What is that saying to them? Even Barbie has Ken ffs! And it's not called LEGO Girls, it's called LEGO Friends .....

down all the pink accessories, put a couple of boy figures in

• yes - would be nicer for the little boys who want the puppy set or whatever too.

my dd1 has pink hello kitty lego
dd2 has pink mega bloks and a princess set

As I put on the other "girl lego" thread - the staff in the Lego Shop at Bluewater also agree with us! Or the ones I spoke to did anyway.

It could all have been done so differently - and I suspect even internally at Lego this wasn't completely endorsed - after all it is called LEGO Friends, not LGO Girls or something - why didn't they just call it that, slightly tone down all the pink accessories, put a couple of boy figures in (don't little girls play with little boys? My dc do) - and the subtext could have been it was predominantly aimed at girls without being so blatant and offending a large segment parents who have had enough of this kind of thing.

I had initially given them the benefit of the doubt - they have to keep up with what competitors are doing, sell mor Lego, keep owners happy etc - but I think sending all the girls on their database a different magazine (with no building instructions in!), uninvited, and not even in addition to the standard version, really is a step too far. I am offended and I have boys.

I have just phoned the Lego customer number to change my daughters subscription back to the other magazine, I was horrified to discover the girls club one on the doormat today.

I had a long chat with the lady on the phone, I would urge you to call as apparently all of the feedback is going to be written down and collated. Tbh the woman I spoke to sounded like she agreed with me!

I am disgusted at Lego, as is my DH.

Thanks - ah, so my 3rd option was the correct one. Loon.

Sorry, I meant to say the post quoted above was the one about the "gay agenda."

i think it looks crap and i wont be buying it for my dd, she will just play with her brothers lego, they have ten million tonnes of it!

my sister and i had loads of lego, inparticular i rememer a really cool technic set i had, it never occured to me, my sister or my parents that it was a 'boy' toy! but then we had carpentry tools for kids and scaelextric etc as well, plus the usual dolls, sylvannians etc, just a mix of toys the same as my boys have!

This was the post on the LEGO FB page about those questioning "Lego Friends," (for those that can't see it.)

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I am a woman. I love shopping, doing my hair and lounging on the beach when I get the opportunity. These are things that girls like to do, and will enjoy playing with them. They can also buy the builder sets. I think this petition is about taking away the gender difference. Whether people like it or accept it or not, we are created male and female by God. We are NOT one gender. I feel that this petition supports the gay agenda in their thinking that we sexually are all interchangeable.

Nothing is further from the truth.

Women have boobs and women love pastel colors. The fact that you are upset that toys would also portray this is the definition of INSANITY.

I'm writing Lego in support of the toys right now.

I'm also starting a petition to end the attack on femininity of women.

I am also hitting all my social network sites to expose this agenda you are pushing on women. Shame on you!

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It's depressing the number of people in the group who are having a pop at those saying they are unhappy about LEGO gender-stereotype toys. They're either being told they don't know what they're talking about or if they don't like them, they don't have to buy them, hard cheese. Some are being mega rude.

Agreed. Bloody ridiculous. I grew up on my brother's old toys and preferred them to my dolls.

YANBU at all, it's ridiculous.

I don't do FB so can't read the context... is the 'gay agenda' that we who want non-trashy toys for our girls are obviously all lesbians, or that by making their pink glitter clearly for girls they are protecting boys who might be turned gay by exposure to effeminate lego? . Or was the person who wrote that simply an ignorant twat [light dawns]

Don't make me rant about the ELC pink globe again ....... Luckily I think they have withdrawn it.

It is depressing, I find it really difficult not to get angry when toy shops have clearly marked 'girls toys' and 'boy toys' section - how is this even allowed?!!

My dd got the lego pirate ship for her bday last year and loves it, she also (shock horror) loves cars and her garage as well as her sullvainian family and dolls.

It makes me mad that everything is so gender specific and if a girl shows an interest in any toy from the 'boys section' is automatically labelled a tomboy!!!

Grrr

how are we the gay agenda? I am so glad you pinted me in the direction of that FB page - I can feel another rant coming on.

Getting really bogged down being one of the very few feminist voices trying to explain what's wrong with the Lego friends range on theLego Facebook page. Most posters' sexism seems so entrenched and they sure don't argue fair and resort to personal attacks when they are losing on reason.:(

Re. clothes, I don't think pink suits that many children actually. My dd looks much better in blues.

teta they are doing better at school - GCSEs and A levels, yes. But apart from a very lucky few the massive pay gaps in the workplace still persist. I work in the City, this is still almost alway sthe case. Trust me, I know.

I was sayingthe exact same thing about Sindy to the lady in the toy shop today - we were 3 girls then a brother and when you looked in our playroom it wasn't just a sea of relentless pink and lilac - Sindy car was yellow, house was multicoloured, like a normal house. Her clothes were normal clothes coloured.

And we wore just clothes - I dont remmember a single specifically pink item.

I actually really like the new girly lego.I remember buying a princess and castle lego set [in girly colours] for my then 3 year old dd [now 12 and she loved it].My dad frequently does lego kits with my twins and had to look hard last year to find one [a camper van with water ski on ]that would appeal to my very girly dd.Girls do play in a very different way [speaking as a mother of 2 of each!] and i don't think this reinforces stereotyping in any way.In fact i can't believe you are all taking this so seriously [but then i don't normally post in this section].The fact is that women are doing better than men these days in almost every arenas including so called male dominated professions.Boys are the ones that need worrying about now!.

So depressing, toys are suposed to inspire not restrict people. That's why we all instinctively smile when we see that small child holding out their creation.

Note: my gender neutral language, life is much fairer and better for it.