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Original poster

There is something very wrong with this Agent Provocateur advert

90 replies

Ifancyanewname · 04/11/2011 08:13

www.agentprovocateur.com/soiree-video.html?theme=soireegold

Just seen this and its made me feel very uncomfortable, what do you think?

OP posts:
peggyblackett · 04/11/2011 20:09

Awful, awful ad.

EleanorRathbone · 04/11/2011 19:57

Thing is, they're not aiming at intelligent women are they.

They're aiming at hopelessly vacuous men.

catwithflowers · 04/11/2011 19:45

Horrible and offensive. Have no idea who they are aiming at but their market researchers should be sacked.

Quidsi · 04/11/2011 19:44

That is atrocious. Can't believe someone thought that was actually a good idea.

smallwhitecat · 04/11/2011 19:43

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EleanorRathbone · 04/11/2011 19:39

You know what, I'd be really pissed off if a man bought me this shit instead of a proper present.

It's like buying someone a vacuum cleaner for her birthday.

OK if it was a one off impulse buy just as a present - but if it were a proper present occasion, like christmas or a birthday, I would be peeved.

And would buy him the complete works of Andrea Dworkin for his birthday as payback.

TheRealTillyMinto · 04/11/2011 18:29

AP sells a uniquely odd product. to be 'put on' by women, but clearly bought by men....

if DP every bought me anything like that, i would make him wear it if he liked it so much.

(actually DP is a size 14 - he does pantomine and owns a ball dress - he makes a f*ing hideous Ugly Sister)

LaPruneDeMaTante · 04/11/2011 18:00

Just think about it - someone had to write that, storyboard it, submit it to a whole board of people who greenlit it, they had to run it by the people who financed it, they would have had loads of 'creative' meetings about it where they got creative with marker pen. Then they had to film it, produce it, market it, probably market research it, etc etc.

Honestly, the type of people who make commercials (I know some) - it's all about being really nice not really bright. Sad I can imagine how this got through.

EleanorRathbone · 04/11/2011 17:50

It just shows how neanderthal and sexist the advertising industry still is.

As Victor says, hundreds of people were involved in this and if any of them were brave enough to express any disquiet, I expect they were told that they were being puritannical, ugly or boring, because women being portrayed as sex toys is OK now feminism's over and we're all equal now. Oh and make the tea love and don't ask how much the men in the office who do the same job as you, are earning.

Wankers. I hope all the men involved in this catch a variety of venereal diseases which involve having their dicks drop off.

ElderberrySyrup · 04/11/2011 16:55

where is the advert going to be shown? I hope not tv or cinema.

The fuckers will get away with it because the ASA will be all literal minded and say that it is women attacking the woman so it is all fine.

I guess this advert is aimed at men who I imagine do the lingerie shopping in the run-up to Christmas.

StewieGriffinsMom · 04/11/2011 16:50

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Message withdrawn at poster's request.

nailak · 04/11/2011 16:21

it is porn

aStarInStrangeways · 04/11/2011 14:39

i also think it is very sneery, for want of a better word, that there are no men involved in this scenario. just women wanting to turn other women into blank-faced sex slaves.

TheSmallClanger · 04/11/2011 14:37

I think the poses, expressions and costuming (snurk) are heavily inspired by the artist Allen Jones, who does/did vile creepy sculptures of shop window mannequins in fetish underwear, bound and contorted into suitcases and chair-shapes.

It's nasty and it's not even original nasty.

Districtline · 04/11/2011 13:23

I've contacted Agent Provocateur...look forward to seeing what their response is...

ConstanceNoring · 04/11/2011 13:19

"There's something very wrong" is the fucking understatement of the year!

KRITIQ · 04/11/2011 13:11

Thankfully no sound card here, but the images were extremely disturbing. Do they really think this advert will get people to buy their knicks? I mean yeah, a load of arthouse wank, but will it actually shift the product? I don't think so.

Bonsoir · 04/11/2011 12:34

Appalling.

ItDoesNotFollow · 04/11/2011 12:31

So very very passive....Sad

ItDoesNotFollow · 04/11/2011 12:30

The women look like blow up dolls - so expressionless. Not remotely sexy. Reminds me of that rap video form a few months ago where the women all looked dead...

JaneBirkin · 04/11/2011 12:27

what a load of ridiculous shit.

thunderboltsandlightning · 04/11/2011 12:24

If someone went and painted "woman-haters" on the windows of Agent Provacteur in Soho, they wouldn't be far wrong.

JuliaScurr · 04/11/2011 12:23

Is there no actual limit to these tossers?

RealityIsADistantMemory · 04/11/2011 12:23

This reply has been deleted

Message withdrawn at poster's request.

Original poster
Ifancyanewname · 04/11/2011 12:17

I especially hate the beginning bit where she is on the phone...look how getting dodgy phone calls can turn women on and get their nipples erect. I can see people will take notice but for all the wrong reasons, at no point in that advert did I even look at the underwear.

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