"Being inane, however, does not mean ineffective: these slogans compel our assent, and indeed in the case of Mumsnet, emptiness and circularity are fundamental to reaching its audience. The campaign invites us to be part of a ?we? who know true girlhood, against a despicable ?other? who is at best ignorant and at worst bent on destroying it. Attempt to define what girls are or should do, however, and this cosy conspiracy will soon unravel: some associate girls with piano-playing and horse-riding, as if a privileged middle class existence is attainable and desired by all; feminists are unlikely to warm to the virtues of ?pink tea parties and frilly dresses? extolled by others; and those for whom ?playing with dolls? encapsulates innocuous girlishness presumably airbrush Bratz out of the picture."
hmm - what do you think of this from the blog of Onscenity network www.onscenity.org/sexualization/
a network funded through Arts & Human research council funding.