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Original poster

Really? Is it just me who doesn't get the Daniel Craig drag thing?

262 replies

Adair · 08/03/2011 18:57

James Bond. Hardly most enlightened character.

Dressing up as 'a woman' which as we all know involves long hair, lipstick, high heels and a dress Hmm.

So an ad for International Womens Day that doesn't actually feature any women (well, the voiceover - but no-one is mentioning that).

Confused
OP posts:
piprabbit · 09/03/2011 02:13

The voiceover is very powerful, although I am not convinced by Daniel Craig's role.

However I do think that this film has made 2011's International Women's Day the most high profile I can remember.

sakura · 09/03/2011 01:54

The voiceover with him silent is a brilliant reversal of the normal male voiceover/passive woman. lt should have just stayed that way."

THat part was brilliant, I have to say

sakura · 09/03/2011 01:52

It's not confusing. People, society, do actually believe that the entire sum of a women= no dick (a non-male), long hair, high heels, lipstick and a dress. That's it. A woman for those who don't actually know what it's like to be a woman

Unwind · 08/03/2011 21:51

I too thought the weirdy drag effect thing was a spoonful of sugar to get the voiceover message out.

Every other feminist type link I've posted on facebook and elsewhere is only likely to be watched/read by people who are already thinking along those lines.

TondelayoSchwarzkopf · 08/03/2011 21:38

@SGM "The voiceover with him silent is a brilliant reversal of the normal male voiceover/passive woman. lt should have just stayed that way."
Yes agree - this is one of the first things we did at A-level analysing adverts - how women are seen and men are heard. Nothing's changed in 10 15 20 years.

CarmenSanDiego · 08/03/2011 21:38

The voiceover is excellent but I'm utterly bemused by the visuals.

I suspect they're trying to get across that women are badly treated by society. Therefore, Craig comes in 'as a woman' and looks sad because he has been so degraded and dehumanised by external factors.

However as we see no context, we just see a 'woman' existing, all we are given is the idea that being a woman is intrinsically a bad, degrading experience.

Very, very sad. And drag is just offensive in this context, especially the way he has been done up with long hair, tights and a frock like some weird 90s receptionist stereotype.

TondelayoSchwarzkopf · 08/03/2011 21:36

I quite liked the Kick Sexism Out of Football clip they made after the Grey / Keys debacle (I do like a cheesy montage) but maybe that wouldn't have got the audience. I don't know why they thought they needed a male star to get PR attention for International Women's Day - it's not like the world is short of eyecatching women who could draw attention and make a statement.

(But seriously Daniel, if you're reading, I have a Sony handycam, storyboards and everything)

StewieGriffinsMom · 08/03/2011 21:35

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dittany · 08/03/2011 21:34

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Prolesworth · 08/03/2011 21:32

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PonceyMcPonce · 08/03/2011 21:26

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zikes · 08/03/2011 21:23

I thought his silence was good. Voice-over excellent. Drag bit, odd.

dittany · 08/03/2011 21:23

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StewieGriffinsMom · 08/03/2011 21:21

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Original poster
Adair · 08/03/2011 21:19

Not interested in DC in his speedos AT ALL. Yuk.

i just felt a bit ... mute... being represented by a bloke, and reduced to a stereotype. Too many odd associations IMVHO having him put on a wig and 'drag'. Couldn't they have morphed him into Judi Dench/another real woman using computer wizardry?

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Prolesworth · 08/03/2011 21:17

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dittany · 08/03/2011 21:15

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Prolesworth · 08/03/2011 21:12

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Hassled · 08/03/2011 21:07

The drag thing was pointless, I agree. But as a concept, and with the commentary, it was very effective.
I showed it to my 12 year old DS2, who was very thoughtful afterwards - would he have watched it had Daniel Craig not been in it? Probably not.

dittany · 08/03/2011 21:03

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dittany · 08/03/2011 21:02

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sethstarkaddersmackerel · 08/03/2011 21:02

LOL Tondelayo

TondelayoSchwarzkopf · 08/03/2011 21:01

It made me cringe as well - couldn't watch all the way through and hated the preachy v/o. Give me Daniel Craig and a video camera and I could make a much better gift to women worldwide.

SardineQueen · 08/03/2011 20:57

The voiceover is very good.

I think that using DC and the whole bond thing is to get it seen by a wider audience? Was a bit odd but I'm not feeling outraged.

Original poster
Adair · 08/03/2011 20:48

oh yes, you did maresdotes (what a great thread that is). So glad it's not just me who was annoyed.

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