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Feminism: Sex and gender discussions

Boden catalogue - a feminist critique

67 replies

MarineIguana · 19/01/2011 09:59

OK I know it's only a mail order catalogue but bloody hell! There I was leafing through the spring one, and the little twee bits where they ask the models questions are just breathtaking. I'm sure they have got much worse. It used to be irritating but non-gender specific stuff about do you like jumping in puddles, cat or dog, etc. Now we have:

Maria, what gets you knickers in a twist?
Subtext: Being a woman you DO get your knickers in a twist obviously, and also we wanted to mention knickers (even though we don't sell them) asap.

Maria, what "pseudo occupation" do you assume at parties?
Subtext: you're a model, you must be thick and you can't be proud of what you do, can you?

Maria, what do you remember about your first kiss?
Subtext: we're still thinking about knickers, now also with pervy thoughts about teenagers added

Maria, what's your view on exfoliating?
Subtext: Maria, we know you're not thinking about the new government or the large hadron collider.

Maria, what things do you hide from your boyfriend?
Subtext: a) obviously you have a boyfriend b) you are an untrustworthy scheming jezebel

Maria, what single thing confuses you most about men?
Subtext: Oh ffs!

Maria, what would you do if you were a man for a week?
(Maria: "Do nothing and be looked after by a women" Shock

Maria, what's the best way to flatter a mother-in-law?
Subtext: Because that is your job obviously.

Maria, what part of your body tends to get airbrushed? Shock
Subtext: You may be stunningly beautiful, but don't forget for a second that you're still not good enough.

Maria, what's your stingiest habit?
Subtext: Whoever wrote this hates women, don't they?

Some of the models give quite good answers though:
Anna Flore, what single thing confuses you most about men?
AF: "Their taste in women"

I thought there was supposed to be a bit of a feminist backlash atm? Why can't we have a browse for a new garish "sassy" spring outfit without being bombarded with subtly nasty, undermining misogynist messages?

Luckily I can boycott Mr B as there's nothing I like this season... well maybe this bag in purple

But seriously - wtf? Am I being po-faced?

OP posts:
hattyyellow · 19/01/2011 21:53

Fantastic thread - thank you OP!

I couldnt agree more. I was reading the latest catalogue earlier while sitting on the floor with small children - they like looking at the patterns on the dresses and like you I like getting wound up reading the Q&A with the models.

I am fascinated by Simone's answer to "What winds you up most about other people's husbands?" "Disrespect". Because she is a model? Because she is an egoist? I can't think of any of my friends husbands who obviously disrespect me..

Laura winds me up the most. Bambi eyes, cheerleader hair and a spotty top my 5 year old daughter would dismiss as too girly. "Who would you least like as a mother in law?". "I haven't got one yet, so I'm still wondering". ie "I must get married and soon".

I detest Johnny Boden.

Fennel · 19/01/2011 21:46

I'm loving the Ladies' boiler suit Grin

Unfortunately I have not yet become sufficiently integrated in yurt valley to wear homemade felt without shame. Nor those Conker shoes. No doubt in a few years time I'll manage it.

Takver · 19/01/2011 21:43

Damn, was looking at your profile, Fennel, to see if there were any pics of you clad in home-made felt . . . can we have some?

Takver · 19/01/2011 21:42

It offends both my feminist and my lefty sensibilities Grin (their Eisenhower trousers are awesome, though, pretty much indestructible IME, and a million pockets, so I almost forgive them)

Fennel · 19/01/2011 21:42

I'm pondering where a proper feminist should buy her clothes. People Tree + rummaging around Afflecks Palace/Quiggins/Camden market etc, I would say. For that "stuck in the 80s" feminist look.

Round here the feminist mix in Earth Mother circles which leads to a lot of handmade felt, but I'm not really recommending that.

MarineIguana · 19/01/2011 21:38

I'm a feminist but don't mind being called a lady. Nowt wrong with it.

OP posts:
YeButerfleogeEffete · 19/01/2011 21:36

This reply has been deleted

Message withdrawn at poster's request.

Takver · 19/01/2011 21:32

Basically, you're stuffed.

Even if you want a boilers suit, you get directed to 'Ladies' Workwear'

Actually, to be fair, I suspect someone has given in to the temptation to ring up & scream down the phone I AM NOT A FUCKING LADY as Dickies have now retitled the link to said 'ladies boilersuit' as 'Women'

They even sent my parcel to Mr Takver Grin

MarineIguana · 19/01/2011 21:28

I do wear some boden things, mainly jeans because they're a good fit on me. But I reject anything that screams "bodeny", I can't stand that 36-year-old skinny housewife dressed as a six-year-old look.

OP posts:
sethstarkaddersmackerel · 19/01/2011 21:11

well you know, even feminists have to wear something.
(disclaimer - I am wearing Monsoon. Is that ok? what are preferred feminist labels? Remember we can't wear White Stuff cos of Smack My Witch Up or M&S cos of Hooters Wink)

DirtyMartini · 19/01/2011 21:09

I don't have any Boden myself so far, but I do sometimes buy it for the dc, is that ok Grin

Fennel · 19/01/2011 21:00

But really, what self-respecting feminist would be wearing Boden anyway? (sits back and waits for flaming by full-floral-skirted-and-twinsetted feminists)

DirtyMartini · 19/01/2011 20:18

Oh yeah, I still think it's completely shit and kind of depressing.

I just meant, I don't know that there is any point in hoping for some better, snappier answers from the models, cos I'm sure they have absolutely no say in what "answers" are printed beside them.

They do it for the kids too I think, don't they? Pretty shocking if they don't do it for the men as well. (Have only recently begun getting their catalogue, the current one has not reached me yet so I've only ever seen last season's)

hatwoman · 19/01/2011 18:46

I don't think you need to read the Boden catalogue to critique it from a faminist pov. every picture screams at me one massive subtext: that women should be good-looking clean-living married sahms. Occasionally they're allowed to glam up a bit for parties but only for the purposes of making their dh look good

DarrellRivers · 19/01/2011 17:43

Anne Flore
'How do you know when a man is serious'
'When he lets you choose his clothes'
Really, a man who cannot choose his own clothes!
[jawdrop]

There was something else about MILs as well, they came in for it as well.

HerBeX · 19/01/2011 17:36

Alternative answers to the

"Gabriella, what do you hide from your boyfriend?" question:

My vibrator
My other boyfriend
My girlfriend
My feminist views
My escape fund

misskeith · 19/01/2011 16:33

toast --
www.guardian.co.uk/theobserver/2007/sep/02/features.magazine117
pmsl at 'no I do not fancy a chinese' - spot on

Pendulum · 19/01/2011 16:29

Archaeologists? Can you explain further misskeith?

DH loves the Toast catalogue. He calls it the "pissed off women book" and amuses himself by writing Boden style text pieces next to the moody shots:

"You forgot to put the bins out again."

"No I do not fancy a Chinese."

sethstarkaddersmackerel · 19/01/2011 16:26

Toast was originally designed by archaeologists? Confused

bet not many archaeologists can afford to wear it.

misskeith · 19/01/2011 16:24

See this is why Toast is better, because it is (or was originally) designed by archaeologists. Though I concede their shoots are equally nuts in a different way.

MarineIguana · 19/01/2011 16:22

Pendulum :o Greggs has actually been very handy for my bf-ing calorie cravings recently. Sausage rolls a bit meh though - I do cheese & onion pasty followed by cream apple turnover.

OP posts:
missorinoco · 19/01/2011 16:20

Only if washed down with a fruit shoot.

Pendulum · 19/01/2011 16:19

Yes, it's the perfect fusion thread.
Next week- Are ~Greggs sausage rolls the ideal food for breastfeeding mothers?

MarineIguana · 19/01/2011 16:17

HerBex, you know I did think as I wrote the OP, could there BE a more mumsnet-ily mumsnetty topic. Blush

OP posts:
Pendulum · 19/01/2011 16:17

that should be vigorous (Simone can spell despite being a Boden model)

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