Psst! Did you see the FREE book offer?

Unprune
I feel almost sorry for the marketing dept at Raddox, tbh.

It's really sad, isn't it?
I can't imagine they'll come on and comment/apologise.

I claimed. I actually like chicklit, although I agree that the choice of books is a bit meh.

The slogan is quite bad. Would a car forum offer its members the chance to "be selfish, get away from the pressures of family life, do something for yourself"?

Why is it seem as being selfish when we mothers do something for ourselves, when it benefits the entire family?

Shame that Radox did not come on to MN before they thought up the campaign. Or they should have perhaps gone to Netmums (no offence to posters on that site).

I would like a genuine answer from Radox as to why they have marketed this as "selfish time". Also, why they feel the need to bung chick lit crap in the offer (is it genuinely all they could get, or is it a choice?)? Is this all they think women read, when they are taking a break from ironing the shirts of their husband

i am with the majority here - i did go to the website but i would not actually ever read any of the books in a million years

so thanks but no thanks :)

I, like numerous others, do not read 'chicklit'.

I might get the tractors one, but probably not as I feel quite annoyed at the patronising stereotyping that Radox seem to be doing.

I hadn't even looked at the titles, cos I didn't want to give radox the 'click' after the 'selfish time' comment, but now I am even more opposed. Unbelievably patronising selection of books on offer. There's room for all genres, but to assume that everyone on here only likes 'chicklit' and that's as much as our poor little lady brains can take.

Tractors is fab, but have it already. Rest look dreadful.

And all that selfish crap. It's like feminism never happened.

The April one looked like it might be OK and so I tried to Google it for a review, but the title and author aren't listed!

That's a bit of an oversight isn't it? It would be better if you could include this info.

Otherwise, I agree with the others. I thought ooh, free books! Then looked at them and though uh no, they're not for me. Except Tractors, which I have also read.

Agree with the Richard and Judy idea.

Havent claimed yet because there's only one decent one, and they've put it last, of course. The rest are crap. The whole thing remnids me of old ladies 'treating themselves' to a cake on Sunday, or a taxi back from town . Its really changed my impression of radox for the worse.

Have not claimed for the reasons summarised so eloquently by Eleison and others above.

The campaign is stupid and patronising as well as offensive in that it suggests that mothers would only enjoy chick lit with pastel coloured jackets. Apart from tractors in Ukrainian I would never read any of the books listed, so have not claimed and in fact will NOT buy Radox (don't like it much anyway, but have bought it in the past when it was on offer, now annoyed and won't buy it even if it is on offer).

I have claimed... I'm not a fussy reader, and love a freebie.

Someone earlier mentioned that she would have preferred something like the Richard & Judy selection of books. I think that must have been the kind of selection I was expecting to see in this offer: not highbrow, but accessible and good and varied. The selection they have come up with instead does really suggest to be a kind of mild contempt for mothers. I wonder if MNHQ had any opportunity to give a view on the selection. Hope not: it would be awful to think they shared Radox's opinion of their users.

Apart from tractors I would never read any of these, can't we have a more balanced choice. please please

I'm still cross with radox for blocking my drainage pipes. Plus not a chick lit fan. Plus don't need to be on another mailing list!

Being forced to lie in a luke warm bath which smells of cheap scent and reading a shit book: not "selfish". IMHO of course. Each to their own.

It's a great idea - relax with a bath and a book, but the execution is clunky, badly thought-out and faintly patronising.

Surely only men and/or young, child-free women could decide that mothers needed to be 'selfish' with chick-lit

I haven't claimed any for pretty much the same reasons as the others who haven't - I don't enjoy chick-lit and it's pretty unimaginative of Radox to think that's what all us women like to read

Oh, was all excited - but it's all chicklit. AAARRRGGGGHHHHH.

MNHQ - not claimed because (with the exception of the Ukranian tractor - which I have read) they all seem to be about women dealing with matters of the heart and personal relationships in contemprary setting - or variations on that theme. I get that from my friends on a weekly basis!!! For me, it is the very last topic I would want to read about.

Now if you'd had a good historical novel (the new CJ Sansom) or a political thriller or poetry or an autobiography/biography,..well then that would be an eye turner.

Radox always gives me thrush, anyway.

I don't like chick lit and the only one that would have interested me (History of Tractors) is one that I've enjoyed already.

I get so depressed looking at the covers of books like these. They are just Mills and Boon crap re-worked for the 21st century. I resent being thought of as someone who will enjoy them. (Tractors excepted)

Grump over