Please or to access all these features

Site stuff

Join our Innovation Panel to try new features early and help make Mumsnet better.

See all MNHQ comments on this thread

18+ ads

107 replies

wlinewbie26 · 28/05/2026 21:10

Is anyone else being bombarded by ads for 18+ websites? These ads are coming up in every thread dotted throughout the posts.

18+ ads
OP posts:
New posts on this thread. Refresh page
Thread gallery
28
DerekMumsnet · 04/08/2026 15:11

Hi Team,

We have blocked the following (dodgy) ads and their URLs:
apps.apple.com/us/app/loawu/id6761249735
apps.apple.com/us/app/chilorisa/id6768547554
apps.apple.com/us/app/neraaflow/id6771672214

Hoping we should see less now!

Please alert us if any more come through!

Thanks
MNHQ

DerekMumsnet · 04/08/2026 14:02

@astrakan Thanks for raising this.

We will dive into the platforms to try and block them asap.

Thanks.
MNHQ

astrakan · 04/08/2026 11:26

these ads are back again for me - on every thread I open

anotheruser124 · 09/06/2026 19:31

The fact is if the ad services you were using were not safe you could refuse to use it, you choose not to because you want the funding and its as simple as that. If you cant protect the users then you shouldn't be using them and after 10 days of this repeatedly happening that should have been done. This hasnt come from legit sources like Google ad services because I checked my own history and they were showing the legit ads, so this is another service pushing these ads through.

The responsibility is with Mumsnet and if you arent willing to use only legitimate services then a third party like ASA unfortunately has to then look into it. Mumsnet chooses to use these less protected ad generators and they should deal with the consequences of it far quicker than 10+ days.

I also fail to understand what the screenshots provide given they offer no URL, no background data and dont even show which ad service they are filtering from. You had the screenshots, more of the same provided zero additional data.

There needs to be accountability and whats been said suggests it out of Mumsnets control and it absolutely isnt, they choose which ad services to use and could cut these off if they were not able to shut down these ads.

NoCommentingFromNowOn · 09/06/2026 18:59

JustPloddingOnBy · 09/06/2026 18:30

@BeckyAMumsnet I tried adding screen shots but 48hrs later and the images on my post are still 'under review', why is this? How does a screenshot help you track the ads, you have no URL, just a still image from one of multiple threads where they are appearing?

If you can't control these adverts then maybe you should consider removing all adverts until you can resolve the issue.

Thank you, I think I wanted to say something like this but I’m too bloody angry to write it coherently.

@BeckyAMumsnet You seem to see fit to have these adverts on a site where just today I have seen threads about body issues, affairs, husbands having sex with prostitutes, death of loved ones, husbands messaging young women and more. These women have to run the gauntlet of these adverts (you described them as ‘grim’) before they can post for advice. You keep saying ‘sorry’ and asking for screenshots. When you are provided with screenshots by @JustPloddingOnBy you fail to clear them to be published, presumably because she has tried to post half naked pictures of extremely young looking women 😵‍💫. If they are somehow good enough to have for us to look at, then publish her screenshots. You’ve published everyone else’s. Were they approved by mistake?

And yes, what are you getting from the screenshots that you keep on asking for? Can you explain using a random screenshot please? Circle bits, say ‘this bit here shows this, that bit shows that, it’s useful to us because…’?

It honestly makes you look like none of you have a clue. Do you employ an IT person?

JustPloddingOnBy · 09/06/2026 18:30

BeckyAMumsnet · 09/06/2026 18:03

@NoCommentingFromNowOn we do check from our side, but ads are not served identically to everyone. They can vary by device, browser or location among others, which means we may not see the same ad even while looking at the same page. That’s why screenshots help as they give us the specific version of the ad, and the time it appeared, which all helps us trace it more accurately.

We’ll continue checking ourselves too of course - problematic ads should always be reported and we appreciate it when users let us know about them.

@BeckyAMumsnet I tried adding screen shots but 48hrs later and the images on my post are still 'under review', why is this? How does a screenshot help you track the ads, you have no URL, just a still image from one of multiple threads where they are appearing?

If you can't control these adverts then maybe you should consider removing all adverts until you can resolve the issue.

BeckyAMumsnet · 09/06/2026 18:03

@NoCommentingFromNowOn we do check from our side, but ads are not served identically to everyone. They can vary by device, browser or location among others, which means we may not see the same ad even while looking at the same page. That’s why screenshots help as they give us the specific version of the ad, and the time it appeared, which all helps us trace it more accurately.

We’ll continue checking ourselves too of course - problematic ads should always be reported and we appreciate it when users let us know about them.

NoCommentingFromNowOn · 09/06/2026 15:48

@BeckyAMumsnet Screenshots really do help us, annoying as that is. They let us trace the particular version that has appeared and block it properly. If you see one again, please send a screenshot if you can, and include the time you saw it if possible.

Why don’t you get your own screenshots Becky?

Sorry but I’ve seen this suggestion before on previous threads and here, and still you seem to want other people to do this for you, why?

Are you saying you never ever see the ads that we do? Never?

@anotheruser124 Thank you for contacting ASA, and I’m sure today’s message from Becky has nothing to do with that……..

BeckyAMumsnet · 09/06/2026 11:06

Hi all. We’re really sorry about this. These ads are grim and we don’t want them on Mumsnet. They shouldn't be anywhere, tbh, but here we are.

For a bit of background, because we know it can look as though we’re just allowing any old ad to appear. Like most sites, we use ad networks and exchanges, which means ads are supplied through a chain of platforms and partners. There are filters and blocklists in place, but bad actors can and do try to get round them, for example by changing the URL or sneakily changing how the ad appears after approval.

For us, this can feel like whack-a-mole. We block one version, then another version appears with a slightly different URL or from a different source. That doesn’t make it acceptable, and we’re not shrugging our shoulders about it. We’re asking our ad partners what more can be done so these are stopped before they get anywhere near the site.

Screenshots really do help us, annoying as that is. They let us trace the particular version that has appeared and block it properly. If you see one again, please send a screenshot if you can, and include the time you saw it if possible.

We've blocked the latest version of this awful ad. It may take around 30 minutes to stop showing. So if you still see it later today, please let us know.

Thanks,
MNHQ

Iwouldrathernot · 09/06/2026 08:15

Still here..

18+ ads
ClearFruit · 09/06/2026 08:06

@LilyMumsnetI am getting these constantly.

18+ ads
Meredusoleil · 09/06/2026 07:05

PoemsForTea · 09/06/2026 05:50

Still going on

Same here.

PoemsForTea · 09/06/2026 05:50

Still going on

18+ ads
anotheruser124 · 09/06/2026 00:30

This has been being reported for close to 2 weeks and isn't being resolved, I have now reached out to ASA for advice as these ads should not be forced on people for several days uncontrolled. I dont believe these ads should be anywhere but if mumsnet cannot control them then this needs external investigation.

anotheruser124 · 09/06/2026 00:13

Just now on this post, this is honestly ridiculous and like others I fail to understand how Mumsnet have no control over the ads shown, surely they have to pay to advertise. Its alarming that these ads are being shown without any ability for Mumsnet to stop them, they are nothing to do with being related to browsing history because sites like this genuinely bother me so the fact I am constantly being bombarded by these ads when using the Mumsnet app is getting actually ridiculous.

Its really concerning if Mumsnet genuinely have no control over their own site for things like this to be happening for several days with no way to stop it, how much else do they have no control over? How safe is our data if they can't control what is shown on their own pages and app?

18+ ads
LotusLovett · 08/06/2026 22:29

Yep, I'm still getting them on this thread as we speak. It's not good enough to keep saying you've sorted it then they reappear!

Hohofortherobbers · 08/06/2026 18:33

How can you not control the adverts? @KellyMumsnet@LilyMumsnet@JoMumsnetPresumably they have to pay you to advertise here, its not a free for all

NoCommentingFromNowOn · 08/06/2026 17:46

JustPloddingOnBy · 08/06/2026 16:56

I added screenshots to my post yesterday, but nearly 24hr on and it says they are still 'under review'. Disappointing that these adverts are allowed to proliferate the site but my screenshot of said adverts isn't allowed.

I just looked at your post, that was 7pm. Since then, @KellyMumsnet has again requested screenshots 😵‍💫.

What are you doing with all the screenshots of half naked young women @KellyMumsnet?

On second thoughts, don’t tell me 🤮.

Im flabbergasted that this is 2026 and it’s an international site and they can’t get a hold of this. Are they all part time? Kelly does 2 hours on a Monday morning, Jo does an hour and a half on a Thursday afternoon, and Lily just does it on a voluntary basis as and when?

Would this be accepted on any other website of any size, anywhere? Does the car one for men have this problem? Is it Piston Heads or something?

JustPloddingOnBy · 08/06/2026 16:56

I added screenshots to my post yesterday, but nearly 24hr on and it says they are still 'under review'. Disappointing that these adverts are allowed to proliferate the site but my screenshot of said adverts isn't allowed.

Sunshineandgrapefruit · 08/06/2026 16:49

Same appearing either at top as a small ad or a larger ad embedded in the thread on pretty much every thread I click on. I could screenshot them all but the fact so many people are saying the same thing should be enough.

Meredusoleil · 08/06/2026 16:30

EleanorPeck · 08/06/2026 16:08

Yep, on this thread now.

Exactly the same one for me!

EleanorPeck · 08/06/2026 16:08

Yep, on this thread now.

18+ ads
mummabubs · 08/06/2026 15:38

For me it's now appearing on every single thread I click on (across multiple topics, pinned at the top of the home screen and now this one(!))

18+ ads
18+ ads
vitevin · 08/06/2026 15:31

On this thread right now

18+ ads
mummabubs · 08/06/2026 15:23

Unfortunately not all gone as I've just had them today for the first time - and I promise it does not reflect any browsing history for me or my WiFi! 🤦🏻‍♀️ Grim.

18+ ads
Swipe left for the next trending thread