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Full page (gross) Ann Summers adverts

287 replies

JustSayWhen · 27/07/2025 10:16

I've added a picture, though I don't know if it will be allowed. Ann Summers adverts have been popping up mid thread for a few days, mostly pictures of women in thongs and stockings from behind though also a model with crosses over her nips in some sheer thing. It's so embarrassing if I'm browsing MN in the queue for Pilates or at a coffee shop and someone looks over my shoulder and sees these tacky, porny images.

I thought ads were targeted but I have never visited the Ann Summers site in my life and never would - it's all nasty polyester, I feel itchy just seeing the adverts. I'm surprised ads featuring naked bums are ok on Mumsnet - it's really putting me off scrolling! Shouldn't they be blocked?

Full page (gross) Ann Summers adverts
OP posts:
TheLeadbetterLife · 28/07/2025 11:19

IZK · 28/07/2025 11:08

Nor has a lot of the ads in that section.

But as ever, it's down to individual taste isn't it?

I've never worn Ann Summers as I really don't like their range, but ditto Boden, I really don't like theirs either.

To each their own.

It's true, S&B is full of threads like "find me a wedding guest outfit that evokes all the sexiness of an end-of-the-pier peep show, and gives me thrush"

Screamingabdabz · 28/07/2025 11:14

I echo what others have said about it being quite a shock for those Benny Hill throwbacks to pop up on my phone. It’s cringey and embarrassing.

IHaveAlwaysLivedintheCastle · 28/07/2025 11:13

IZK · 28/07/2025 11:08

Nor has a lot of the ads in that section.

But as ever, it's down to individual taste isn't it?

I've never worn Ann Summers as I really don't like their range, but ditto Boden, I really don't like theirs either.

To each their own.

Ann Summers nylon knickers are sex toys. It's nothing like a style of dress you don't like.

IHaveAlwaysLivedintheCastle · 28/07/2025 11:11

This reply has been deleted

This has been withdrawn by MNHQ.

Sorry but what a daft post.
Aside from there being no such thing as "Cliff Richard-themed thrush cream" ads for thrush cream would be a perfectly reasonable item to be targeted at this site. What's "embarrassing" about a product the vast majority of women will need at some point?

As for waxing- same point. If you think either of those products is embarrassing maybe you're not quite the cool girl you think you are.

MN doesn't carry party political add

IZK · 28/07/2025 11:08

IHaveAlwaysLivedintheCastle · 28/07/2025 11:05

That nylon tat has nothing to do with style or beauty.

Nor has a lot of the ads in that section.

But as ever, it's down to individual taste isn't it?

I've never worn Ann Summers as I really don't like their range, but ditto Boden, I really don't like theirs either.

To each their own.

NaiveDuck · 28/07/2025 11:05

HebeMumsnet · 28/07/2025 10:46

Morning, everyone. Thanks for your feedback on this. It is a legitimate ad, just to reassure you. We'll take a closer look at the content and double check that it's all suitable for the site. Of course, if you see the ads anywhere really inapporpriate please do let us know, though that shouldn't happen.

If you feel you're seeing a lot of them you could try clearing your cookies. That might help, too.

@HebeMumsnet The content is in the OP's first post. You can see it is filth and not suitable for this site. No offence but sincerely, how much more "double checking" do you need to do than the very first post in this thread? You have eyes, right?

IHaveAlwaysLivedintheCastle · 28/07/2025 11:05

IZK · 28/07/2025 10:54

Why wouldn't clothing ads go in S&B?

If people are really this upset about seeing lingerie adverts, they can always pay £2.99 per month on MN Premium.

That nylon tat has nothing to do with style or beauty.

YourFairCyanReader · 28/07/2025 11:03

Thank goodness, I thought it was just me. I bought underwear in store (not AS) the other day and immediately after was when the ads first showed. I was convinced my browser had heard me discussing buying underwear and put on a targeted ad as a result, which I wouldn't be able to get rid of.

If you click on the dots at the bottom left of the ad window, you can change your settings for personalised ads, and that got rid of it for me.

I agree it was very in your face, unwelcome and didn’t increase the liklihood of my buying their products whatsoever!

Gobacktotheworld · 28/07/2025 10:59

This reply has been withdrawn

This has been withdrawn by MNHQ.

Twinkletoes127 · 28/07/2025 10:54

This reply has been deleted

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

IZK · 28/07/2025 10:54

TheLeadbetterLife · 28/07/2025 10:52

Please don't put them in Style and Beauty. They can go in AIBU and Sex, and amuse all the men and trolls.

Why wouldn't clothing ads go in S&B?

If people are really this upset about seeing lingerie adverts, they can always pay £2.99 per month on MN Premium.

Wynter25 · 28/07/2025 10:53

Twinkletoes127 · 28/07/2025 10:31

Im a woman, and i think they are sexy af i dont find them sexualising at all, I find them sensual

I think they are sexy too. Nothing wrong wearing sexy outfits to please a man.

StrangledHowl · 28/07/2025 10:52

HebeMumsnet · 28/07/2025 10:46

Morning, everyone. Thanks for your feedback on this. It is a legitimate ad, just to reassure you. We'll take a closer look at the content and double check that it's all suitable for the site. Of course, if you see the ads anywhere really inapporpriate please do let us know, though that shouldn't happen.

If you feel you're seeing a lot of them you could try clearing your cookies. That might help, too.

Respectfully, @HebeMumsnet, I think most people recognise that it’s a ‘legitimate ad’. What they’re wondering is why you think that an ad featuring a sad nylon Sexy Maid outfit is an appropriate ad for a site that presumably centres women as they are experienced by themselves, rather than than ‘women as they might appear to a particularly hackneyed variety of male sexual imagination’.

TheLeadbetterLife · 28/07/2025 10:52

Nevertrustacop · 28/07/2025 09:54

So have they gone yet Mumsnet? And if not could you at least just put them in sex or even 'style and beauty' threads?
They really shouldn't be appearing in 'Life limiting illnesses'

Please don't put them in Style and Beauty. They can go in AIBU and Sex, and amuse all the men and trolls.

Wynter25 · 28/07/2025 10:52

Cam1981 · 27/07/2025 10:28

So we are not allowed to dress sexy to turn men on. Or feel sexy for ourselves

I agree with this!

Twinkletoes127 · 28/07/2025 10:49

HebeMumsnet · 28/07/2025 10:46

Morning, everyone. Thanks for your feedback on this. It is a legitimate ad, just to reassure you. We'll take a closer look at the content and double check that it's all suitable for the site. Of course, if you see the ads anywhere really inapporpriate please do let us know, though that shouldn't happen.

If you feel you're seeing a lot of them you could try clearing your cookies. That might help, too.

There's nothing wrong with it, its a nice advert.

TheLeadbetterLife · 28/07/2025 10:49

Cam1981 · 27/07/2025 10:28

So we are not allowed to dress sexy to turn men on. Or feel sexy for ourselves

Quite right. I love it when my partner is away and I can throw on my polyester French maid's outfit, crotchless knickers and stilettos. For me.

Twinkletoes127 · 28/07/2025 10:48

NaiveDuck · 28/07/2025 10:43

You can always buy adult magazines or watch porn clips or stripper clips on the net if you're that desperate to see them.

I could, but i dont need to. As Anne summers is a legitimate company with mainstream content

HebeMumsnet · 28/07/2025 10:46

Morning, everyone. Thanks for your feedback on this. It is a legitimate ad, just to reassure you. We'll take a closer look at the content and double check that it's all suitable for the site. Of course, if you see the ads anywhere really inapporpriate please do let us know, though that shouldn't happen.

If you feel you're seeing a lot of them you could try clearing your cookies. That might help, too.

NaiveDuck · 28/07/2025 10:43

Twinkletoes127 · 28/07/2025 10:33

I hope not, I like them

You can always buy adult magazines or watch porn clips or stripper clips on the net if you're that desperate to see them.

NaiveDuck · 28/07/2025 10:38

RedSeven · 28/07/2025 07:31

You complained about vaping adds.... 😂😂😂

Why wouldn't you complain about vaping ads? Where I am it's illegal to buy vapes in shops.

What next, should mumsnet now advertise cigarettes?

unreasonablebaguette · 28/07/2025 10:36

Twinkletoes127 · 28/07/2025 10:31

Im a woman, and i think they are sexy af i dont find them sexualising at all, I find them sensual

lol as if pal

Twinkletoes127 · 28/07/2025 10:33

Nevertrustacop · 28/07/2025 09:54

So have they gone yet Mumsnet? And if not could you at least just put them in sex or even 'style and beauty' threads?
They really shouldn't be appearing in 'Life limiting illnesses'

I hope not, I like them

Twinkletoes127 · 28/07/2025 10:31

MyQuirkyTraybake · 28/07/2025 01:02

The maids outfit. Really? You don't think this is sexualising and gross?

I'm completely baffled why you can't see that this is wrong.

Im a woman, and i think they are sexy af i dont find them sexualising at all, I find them sensual

Nanny0gg · 28/07/2025 10:31

RedSeven · 28/07/2025 07:31

You complained about vaping adds.... 😂😂😂

Yes I did.

MN doesn't allow tobacco advertising and they contained tobacco.