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Full page (gross) Ann Summers adverts

287 replies

JustSayWhen · 27/07/2025 10:16

I've added a picture, though I don't know if it will be allowed. Ann Summers adverts have been popping up mid thread for a few days, mostly pictures of women in thongs and stockings from behind though also a model with crosses over her nips in some sheer thing. It's so embarrassing if I'm browsing MN in the queue for Pilates or at a coffee shop and someone looks over my shoulder and sees these tacky, porny images.

I thought ads were targeted but I have never visited the Ann Summers site in my life and never would - it's all nasty polyester, I feel itchy just seeing the adverts. I'm surprised ads featuring naked bums are ok on Mumsnet - it's really putting me off scrolling! Shouldn't they be blocked?

Full page (gross) Ann Summers adverts
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Lightsug · 29/07/2025 12:59

I got these a few days ago, but had definitely just been browsing the Ann Summers site. Haven't continued to have them.

Looploop · 29/07/2025 12:51

I’ve not been getting those ads so the algorithm must know I am getting on a bit and live on my own! I’d say the ads are a bit dated and not to my taste but I wouldn’t think they are “porny”. Don’t bikini ads also show women’s butts? I really dislike porn but I don’t see the ads as that. On the other hand, I’d never buy this stuff in a million years and the algorithm seems to know that! Remember when Ann Summers shops all had tinted windows? Now they are in shopping malls with everything on display. So things have changed. On the other hand my granny wore suspenders because that was what all women wore and they were not racy. Now I wouldn’t touch them with a bargepole because they are so uncomfortable!

IHaveAlwaysLivedintheCastle · 28/07/2025 17:45

BeckyAMumsnet · 28/07/2025 17:13

Hi all - thanks for your comments. This ad is appearing via programmatic advertising, which means it's not directly placed by us but arrives through an open auction system. Advertisers bid in real time to show ads based on things like page content, general browsing behaviour, and what the algorithm thinks you might be interested in - it doesn't necessarily mean you or anyone around you has been Googling something similar. Ann Summers is a permitted advertiser on Mumsnet, but we appreciate that some of the imagery may not appeal to everyone.

If you'd prefer not to see ads like this, you can click the small "X" or "AdChoices" icon (usually at the top corner of the ad) and follow the options to provide feedback or manage your ad preferences. This helps refine what types of ads are shown to you based on your interests. You can also manage this for everything you may see on Google: https://myadcenter.google.com/kids?sasb=true&ref=ad-settings

Thanks again for the feedback.

If you'd prefer not to see ads like this, you can click the small "X" or "AdChoices" icon (usually at the top corner of the ad) and follow the options to provide feedback or manage your ad preferences. This helps refine what types of ads are shown to you based on your interests.

But that option didn't appear with Ann Summers ads. I'm very familiar with that and have used it countless times to make unwanted ads disappear.

Buxusmortus · 28/07/2025 17:35

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They're not just pictures of bras though are they, that's the point. The ones that I found offensive were the rear view pictures of a woman's naked buttocks, wearing stockings and suspenders, you don't get photos like that in Next or M&S. The see through topless maids outfit is very far from a cartoon.

You may not think those images are offensive on this website, I do. We differ in our opinions but that doesn't mean you are right and I'm wrong, there's no need to be quite so snotty in your comments. Thinking photos like that are acceptable on this platform doesn't make you a better person.

JustSayWhen · 28/07/2025 17:20

Thanks @BeckyAMumsnet - that's really helpful!

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BeckyAMumsnet · 28/07/2025 17:13

Hi all - thanks for your comments. This ad is appearing via programmatic advertising, which means it's not directly placed by us but arrives through an open auction system. Advertisers bid in real time to show ads based on things like page content, general browsing behaviour, and what the algorithm thinks you might be interested in - it doesn't necessarily mean you or anyone around you has been Googling something similar. Ann Summers is a permitted advertiser on Mumsnet, but we appreciate that some of the imagery may not appeal to everyone.

If you'd prefer not to see ads like this, you can click the small "X" or "AdChoices" icon (usually at the top corner of the ad) and follow the options to provide feedback or manage your ad preferences. This helps refine what types of ads are shown to you based on your interests. You can also manage this for everything you may see on Google: https://myadcenter.google.com/kids?sasb=true&ref=ad-settings

Thanks again for the feedback.

Gobacktotheworld · 28/07/2025 16:50

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JustSayWhen · 28/07/2025 16:36

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I have said already that I don't have a problem with the other underwear and swimwear ads that come up on the page. The Ann Summers ads are not the same.

I haven't said anything about complaining to the ASA. I've just suggested to Mumsnet that these particular adverts aren't that appropriate. If you can't see the difference between the screenshot of the advert and your cartoon, I think that's very odd.

Clearly some people don't like the Ann Summers ads and others don't care. That's fine. Mumsnet can decide whether they approve the content or not; I've brought it to their attention and I'm really not interested in an argument about it.

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Gobacktotheworld · 28/07/2025 16:23

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JustSayWhen · 28/07/2025 16:10

Sex does not equal porn for normal people.

There's nothing abnormal about finding these ads distasteful and inappropriate. Fine if they don't bother you, but they do bother some of us. There is something really abnormal about coming onto a thread to claim words mean something they clearly don't and that anyone objecting to sexualised ads is making weird assumptions about prostitutes!

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IHaveAlwaysLivedintheCastle · 28/07/2025 16:00

The fact is, Mumsnet should not be showing overtly sexual adverts on their website.

Exactly. How difficult a concept is that?

Gobacktotheworld · 28/07/2025 16:00

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IHaveAlwaysLivedintheCastle · 28/07/2025 15:58

Funnywonder · 28/07/2025 15:51

The etymology of the word, while of interest, is completely redundant and irrelevant in this context (or any context.) My mum used to refer to my ‘gay’ party dress because it was what she would have called very cheery looking. It was a floral monstrosity, but it definitely embodied the original meaning of the word gay. Does that mean that when I refer to a person as gay, I’m saying he/she is joyful or cheerful? They may well be, but ya know …

And "Gay" used to mean prostitute in 17th and 18th century.

The poster trying to argue the images aren't pornographic is really scraping the barrel. The lack of understanding of , and contempt for, boundaries by some posters is astonishing.

Funnywonder · 28/07/2025 15:51

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The etymology of the word, while of interest, is completely redundant and irrelevant in this context (or any context.) My mum used to refer to my ‘gay’ party dress because it was what she would have called very cheery looking. It was a floral monstrosity, but it definitely embodied the original meaning of the word gay. Does that mean that when I refer to a person as gay, I’m saying he/she is joyful or cheerful? They may well be, but ya know …

JustSayWhen · 28/07/2025 15:50

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But again, not the common usage of the word.

picture of a woman standing still in knickers or a short dress isn't inherently sexual or dirty unless you are a bit fucked up.

The Ann Summers adverts are inherently sexual; that is the point of them. A photo of a woman in a thong and stockings that shows her naked bottom is sexual; a photo of a woman in a sheer dress with crosses over the nipples is sexual. It's advertising what is supposed to be sexy lingerie; interpreting these as sexualised images is not 'fucked up' - it's the intention of the advert.

I think it's quite fucked up to assume that someone not being keen on a conversation about Gaza being interrupted by photos of women in thongs is assuming those women are prostitutes. No one has brought prostitutes into the discussion implicitly or otherwise except for you. It's patently not what most people are talking about when they talk about pornographic images. The problem isn't the women being prostitutes as clearly no one would think that! The problem is sexualised imagery in inappropriate places.

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LillyPJ · 28/07/2025 15:43

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The etymology of a word is very interesting but can have little or nothing to do with its meaning and usage nowadays.

Gobacktotheworld · 28/07/2025 15:36

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Buxusmortus · 28/07/2025 15:26

If Mumsnet won't take down the ads then it must be worth complaining to the ASA. Under their code all adverts must be decent, and those Ann Summers ads certainly can't be called that.

Absentmindedsmile · 28/07/2025 15:20

SunflowerLife · 28/07/2025 14:12

Not the point of the thread but seriously? You couldn't tell the difference?

No not seriously

UnderCoverB0ss · 28/07/2025 15:20
  1. You’ve never seen porn obviously.
  2. Its underwear.
  3. be grateful, if I had that body I’d be walking down the street like that.
Ramblingnamechanger · 28/07/2025 15:14

Not now been getting those but can’t read any threads because adverts for Vueling pop up every 5 seconds . Can’t seem to lose them

Buxusmortus · 28/07/2025 15:10

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That is not the definition of pornography. The definition of pornography is "material designed to sexually arouse".

Those adverts depict clothing which is specifically designed for that purpose, therefore they are pornographic.

I find the ads offensive. As for those saying naked bums are shown everywhere, well I suppose it depends where you look but I haven't seen them.

The fact is, Mumsnet should not be showing overtly sexual adverts on their website.

Funnywonder · 28/07/2025 15:09

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Crikey, that’s a bit of a stretch. I think we have moved past the idea of women as ‘whores’ surely. Objecting to being bombarded with images of women in overtly sexual lingerie and fetish wear such as maids’ outfits, doesn’t mean anyone thinks the model or potential wearer is a prostitute. That’s utterly ridiculous.

JustSayWhen · 28/07/2025 15:05

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I don't think that's the common usage of the word. They're sexual images. You wouldn't expect to see them on a billboard in the city centre. I don't like seeing them in the middle of threads, not because I think the models are prostitutes but just because I don't want to see bare arses popping up all over the place.

OP posts:
Nanny0gg · 28/07/2025 15:03

IDontHateRainbows · 28/07/2025 11:51

The prude levels on this thread!!!!!

Always that insult

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