Active discussions

Please or to access all these features

Talk
Site stuff

Join our Innovation Panel to try new features early and help make Mumsnet better.

See all MNHQ comments on this thread

Original poster

Full page (gross) Ann Summers adverts

287 replies

JustSayWhen · 27/07/2025 10:16

I've added a picture, though I don't know if it will be allowed. Ann Summers adverts have been popping up mid thread for a few days, mostly pictures of women in thongs and stockings from behind though also a model with crosses over her nips in some sheer thing. It's so embarrassing if I'm browsing MN in the queue for Pilates or at a coffee shop and someone looks over my shoulder and sees these tacky, porny images.

I thought ads were targeted but I have never visited the Ann Summers site in my life and never would - it's all nasty polyester, I feel itchy just seeing the adverts. I'm surprised ads featuring naked bums are ok on Mumsnet - it's really putting me off scrolling! Shouldn't they be blocked?

Full page (gross) Ann Summers adverts
OP posts:
TheHillsIsLonely · 19/08/2025 19:21

I am unfortunately getting the sexualised 'young athletes' bums ones now, (not Ann Summers).

SqueakyDoor · 19/08/2025 19:11

PipMumsnet · 12/08/2025 13:26

Hello and thank you for your patience with this - you will no longer see these ads.

MNHQ

Ann Summers bums ad is back for me today, right now, in fact!
What gives, @PipMumsnet @HebeMumsnet @BeckyAMumsnet?

IHaveAlwaysLivedintheCastle · 13/08/2025 02:08

This reply has been deleted

This has been withdrawn by MNHQ.

I think you should read and make some effort to understand what it was actually about.

You clearly have no idea what you're talking about.

murasaki · 12/08/2025 23:43

This reply has been deleted

This has been withdrawn by MNHQ.

It most certainly doesn't, if I'm shopping for vibrators. Or on a sex related thread here. When I'm on a thread about education for example, it's intrusive and odd. You'd think the ads would be more targeted to specific topics, that would be fine.

Gobacktotheworld · 12/08/2025 23:36

This reply has been withdrawn

This has been withdrawn by MNHQ.

Twinkletoes127 · 12/08/2025 22:49

Buxusmortus · 12/08/2025 22:26

Thank you for this.

I find it astonishing that some posters on this thread, who presumably imagine they're "cooler" than any other woman, can't see the difference between the particular Ann Summers ads we found offensive and ads for normal underwear.

Show quote history

I like the Anne summers advertisements.
I give literally no craps if someone thinks im cool or not.

Buxusmortus · 12/08/2025 22:26

PipMumsnet · 12/08/2025 13:26

Hello and thank you for your patience with this - you will no longer see these ads.

MNHQ

Thank you for this.

I find it astonishing that some posters on this thread, who presumably imagine they're "cooler" than any other woman, can't see the difference between the particular Ann Summers ads we found offensive and ads for normal underwear.

IHaveAlwaysLivedintheCastle · 12/08/2025 19:29

FuckedOffWithTheLotOfThem · 12/08/2025 18:32

Yes but the screenshot you've provided is a fairly vanilla underwear ad. You see similar on bus shelters and billboards. The AS ones were very different, featuring bondage gear and sex toys. That I do not want to see, at least not when I'm browsing mumsnet in my local cafe or when my kids are wandering past!

Show quote history

That poster knows that full well. She's just being tiresome.

FuckedOffWithTheLotOfThem · 12/08/2025 18:32

This reply has been deleted

This has been withdrawn by MNHQ.

Yes but the screenshot you've provided is a fairly vanilla underwear ad. You see similar on bus shelters and billboards. The AS ones were very different, featuring bondage gear and sex toys. That I do not want to see, at least not when I'm browsing mumsnet in my local cafe or when my kids are wandering past!

IHaveAlwaysLivedintheCastle · 12/08/2025 15:53

This reply has been deleted

This has been withdrawn by MNHQ.

What a bore you are.

Gobacktotheworld · 12/08/2025 14:27

This reply has been withdrawn

This has been withdrawn by MNHQ.

unreasonablebaguette · 12/08/2025 13:57

This reply has been deleted

This has been withdrawn by MNHQ.

Why don't you take your own advice about this thread then?

Gobacktotheworld · 12/08/2025 13:46

This reply has been withdrawn

This has been withdrawn by MNHQ.

MNHQ
PipMumsnet · 12/08/2025 13:26

Hello and thank you for your patience with this - you will no longer see these ads.

MNHQ

FuckedOffWithTheLotOfThem · 11/08/2025 21:23

@BeckyAMumsnet @HebeMumsnet I've just cone onto Site Stuff to post about these ads and seen this thread. The ads are offensive. I do not want to see some woman's arse trussed up in underwear that looks like gaffer tape, sex toys or peep-hole bras. To make it worse, there was no "x" to click on to make the bloody things disappear. I thought mumsnet was supposed to be a beacon of feminism, not a gateway to soft porn.

murasaki · 11/08/2025 11:47

I seem to only see them mostly on the feminism boards. Particularly a gold thing that looks more designed for a man, namely Alan Partridge. Totally inappropriate.

Gobacktotheworld · 11/08/2025 10:42

This reply has been withdrawn

This has been withdrawn by MNHQ.

MNHQ
HebeMumsnet · 11/08/2025 10:30

Thank you, @TheHillsIsLonely . We'll review them again today.

TheHillsIsLonely · 09/08/2025 21:20

@BeckyAMumsnet @HebeMumsnet The ads are back tonight, multiple flashing images, more explicit and you can't get rid of them unless you leave the page. They then reappear again on other pages.

Looploop · 03/08/2025 19:21

I wouldn’t belittle the people who are upset. There may be settings where it is embarrassing - imagine it popping up in your office over three screens! But also I didn’t find the pictures very explicit myself.

Gobacktotheworld · 03/08/2025 17:55

This reply has been withdrawn

This has been withdrawn by MNHQ.

Fizzer5 · 03/08/2025 15:55

No Ann Summers today but some clothes from Shein. Some are a bit tarty. It would be fun to have some of those as a 'fun set'. Live a double life.

Gobacktotheworld · 02/08/2025 21:53

This reply has been withdrawn

This has been withdrawn by MNHQ.

Twinkletoes127 · 02/08/2025 21:52

TheHillsIsLonely · 02/08/2025 21:48

The AS ads haven't been blocked at all, in fact they have got worse. They are back tonight, this time including vibrators.

Seeing ads like this should be a choice for women, not something forced upon us.

This isn't acceptable. Listen to your users.

Show quote history

Ah craptastic, I didn't see that one, It would have reminded me to go shopping

TheHillsIsLonely · 02/08/2025 21:48

BeckyAMumsnet · 31/07/2025 11:47

Hi there, not all ads are required to have an ‘X’ to close them. Some types are designed to stay on the screen for a short time, which is allowed under standard advertising rules.

We’ve blocked a number of the ads that were flagged, but if you spot any others you think we should see, please do let us know and we’ll review them.

The AS ads haven't been blocked at all, in fact they have got worse. They are back tonight, this time including vibrators.

Seeing ads like this should be a choice for women, not something forced upon us.

This isn't acceptable. Listen to your users.