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Full page (gross) Ann Summers adverts

287 replies

JustSayWhen · 27/07/2025 10:16

I've added a picture, though I don't know if it will be allowed. Ann Summers adverts have been popping up mid thread for a few days, mostly pictures of women in thongs and stockings from behind though also a model with crosses over her nips in some sheer thing. It's so embarrassing if I'm browsing MN in the queue for Pilates or at a coffee shop and someone looks over my shoulder and sees these tacky, porny images.

I thought ads were targeted but I have never visited the Ann Summers site in my life and never would - it's all nasty polyester, I feel itchy just seeing the adverts. I'm surprised ads featuring naked bums are ok on Mumsnet - it's really putting me off scrolling! Shouldn't they be blocked?

Full page (gross) Ann Summers adverts
OP posts:
FlatErica · 27/07/2025 10:52

I think they’re grim too, OP.

JustSayWhen · 27/07/2025 10:51

namechangeGOT · 27/07/2025 10:48

I’m in full agreement that the AS adverts shouldn’t be popping up and I do get what you mean about being stood in a queue with someone gawping over your shoulder thinking you’re googling gimp masks!

but, stop calling it tacky and tasteless and the belittling language surrounding AS because many women do enjoy buying and wearing it and funnily enough it’s not always because a bloke has asked for it. It’s like on the sex boards when posters are making out that women who enjoy different sexual things to them are ‘dirty’ and ‘gross’. They’re not.

but yeah, MN stop them popping up on threads about starving children in Gaza, it’s not necessary.

Fair enough, I take your point.

The real issue is that ads like that are coming up on all topics - if someone is seeking support for domestic violence or bereavement or talking about Gaza or all the other countless threads on weighty subjects, it feels crashingly inappropriate to get an ad like that in the middle. That's really what I should have said in my opening post, rather than being flippant about the nature of Ann Summers itself. You're right about that.

OP posts:
Nanny0gg · 27/07/2025 10:50

Post on site stuff

I had vaping ads and MN have sorted them for me

namechangeGOT · 27/07/2025 10:48

I’m in full agreement that the AS adverts shouldn’t be popping up and I do get what you mean about being stood in a queue with someone gawping over your shoulder thinking you’re googling gimp masks!

but, stop calling it tacky and tasteless and the belittling language surrounding AS because many women do enjoy buying and wearing it and funnily enough it’s not always because a bloke has asked for it. It’s like on the sex boards when posters are making out that women who enjoy different sexual things to them are ‘dirty’ and ‘gross’. They’re not.

but yeah, MN stop them popping up on threads about starving children in Gaza, it’s not necessary.

JustSayWhen · 27/07/2025 10:47

HunnyPot · 27/07/2025 10:44

I remember the sex toy ads and the threads from the sex topic showing on the homepage. MN seems obsessed with pushing the boundaries when it comes to exposing visitors to sexual topics.

I do remember that furore, and I do remember anyone who didn't love seeing all-caps thread titles about fleshlights and fisting coming up on Active getting asked why they were so frigid and hated sex so much. I don't want to start all that up again! Just would like not to see bums on a chat forum, that's all!

OP posts:
Coffeeishot · 27/07/2025 10:46

HunnyPot · 27/07/2025 10:44

I remember the sex toy ads and the threads from the sex topic showing on the homepage. MN seems obsessed with pushing the boundaries when it comes to exposing visitors to sexual topics.

It is as if they are trying to attract members or something 🤔

Cam1981 · 27/07/2025 10:46

StrangledHowl · 27/07/2025 10:31

No one is preventing you from doing so. But if ‘feeling sexy for yourself’ involves nylon pants and an expression that suggest constipation, maybe think about why that might constitute ‘sexy for yourself’?

I don’t buy it personally but clearly there is a market for it

HunnyPot · 27/07/2025 10:44

I remember the sex toy ads and the threads from the sex topic showing on the homepage. MN seems obsessed with pushing the boundaries when it comes to exposing visitors to sexual topics.

BigFatLiar · 27/07/2025 10:42

Maybe 30 years ago I'd try some of their stuff, but now, meh, it'd be mutton dressed as lamb.

I can't say I object to it lots of different tastes on here for some it may be just what they're after.

TaborlinTheGreat · 27/07/2025 10:40

Looploop · 27/07/2025 10:33

Even mums do buy sexy undies from time to time… it’s how we become mums. But maybe it’s not really mainstream enough for the site.

You sound confused. Buying sexy undies isn't how I became a mum.

Absentmindedsmile · 27/07/2025 10:38

JustSayWhen · 27/07/2025 10:25

Women's bodies do not offend me. Tacky lingerie does! And I wouldn't like a page full of men's arses either. I'm gender-neutral on this.

😂 But surely you wouldn’t be able to tell the difference between a man’s arse and a woman’s arse?

JustSayWhen · 27/07/2025 10:38

Looploop · 27/07/2025 10:33

Even mums do buy sexy undies from time to time… it’s how we become mums. But maybe it’s not really mainstream enough for the site.

Yeah but Ann Summers undies aren't what I'd call sexy. They don't do it for me, personally. Finding their stuff tacky and low-rent doesn't make me a prude or anti-sex; I just don't think the French maid stuff is a turn-on. And if I DID find it sexy, I still don't want it when I'm out in public or, like I said, when reading something upsetting like the Gaza threads. The screenshot I took was from a thread about the mass-murderer in Idaho who stabbed four students to death in their beds. It was pretty jarring to see that advert in the middle of it.

OP posts:
DoneitagainhaventI · 27/07/2025 10:37

Looploop · 27/07/2025 10:33

Even mums do buy sexy undies from time to time… it’s how we become mums. But maybe it’s not really mainstream enough for the site.

Don't wear sexy underwear so no man will want to have sex with you. And so you can't be come pregnant?
You have obviously discovered a new form of contraception.

Looploop · 27/07/2025 10:37

FWIW I’ve not been getting them! So maybe it’s something about your profile? Even though I have browsed M&S and Bravissimo etc and I do wear underwear!

StrangledHowl · 27/07/2025 10:36

DoneitagainhaventI · 27/07/2025 10:30

I fail to see what is sexy about Anne Summers underwear.
All it does is make the wearer look ridiculous and desperate.

There’s a branch of Ann Summers just opposite the entrance to a market near where we live, where I used to get hot chocolate with my then seven year old after he’d just changed schools. The window display used to fascinate him. He was too young to grasp that a big poster of five women of different body types and ethnicities in pants and bras with their hair blowing back was supposed to be ‘sexy”, he just thought they looked ‘as if they didn’t feel well’. He had a point — if you remove the knowledge that those expressions are supposed to code as ‘sexy come hither’ faces, they look constipated, as if they’re feeling a big emotion but aren’t sure what is is, or as if they might have left the oven on.

JustSayWhen · 27/07/2025 10:34

Looploop · 27/07/2025 10:29

I thought it would be worse from your description! The butt one is a bit offensive. I’ve browsed normal M&S undies before and then got a lot of other bra firms in my feed but never worried about other people seeing that. Mainly because other people are not really looking at my feed at all! But, yes, it could be a bit awkward! Agree about itchy, uncomfortable etc.

I don't mind when M&S or Elomi ads come up, or bikini ads from Bravissimo or something. They don't look so porny as the AS ones, they're clearly just underwear/swimwear ads. I don't care about my kids spotting those, but I don't want them to see the Ann Summers pictures - the tone is just different.

OP posts:
Riverswims · 27/07/2025 10:33

StMarie4me · 27/07/2025 10:21

Why do women’s bodies offend you? Why are they ‘gross’?

It’s more the fake tan, gaffer tape and flammable materials I’d imagine 😳

Looploop · 27/07/2025 10:33

Even mums do buy sexy undies from time to time… it’s how we become mums. But maybe it’s not really mainstream enough for the site.

JustSayWhen · 27/07/2025 10:32

Cam1981 · 27/07/2025 10:28

So we are not allowed to dress sexy to turn men on. Or feel sexy for ourselves

Sure, go ahead. If you think Ann Summers outfits are sexy, that's your prerogative. If any woman wants to wear a thong and sheer bra, she can go right ahead. But I don't want to see pictures of it when I'm scrolling through Mumsnet in a busy train carriage anymore. I'm not objecting to sex, people finding things sexy, anyone wearing any lingerie they like. All of that is fine. But giant photos of it expanding to fill my screen when I'm reading a thread about the famine in Gaza doesn't feel great.

OP posts:
needtostopnamechanging · 27/07/2025 10:31

Feeling sexy , being attractive to men and having self respect are not mutually exclusive

StrangledHowl · 27/07/2025 10:31

Cam1981 · 27/07/2025 10:28

So we are not allowed to dress sexy to turn men on. Or feel sexy for ourselves

No one is preventing you from doing so. But if ‘feeling sexy for yourself’ involves nylon pants and an expression that suggest constipation, maybe think about why that might constitute ‘sexy for yourself’?

DoneitagainhaventI · 27/07/2025 10:30

Cam1981 · 27/07/2025 10:28

So we are not allowed to dress sexy to turn men on. Or feel sexy for ourselves

I fail to see what is sexy about Anne Summers underwear.
All it does is make the wearer look ridiculous and desperate.

Looploop · 27/07/2025 10:29

I thought it would be worse from your description! The butt one is a bit offensive. I’ve browsed normal M&S undies before and then got a lot of other bra firms in my feed but never worried about other people seeing that. Mainly because other people are not really looking at my feed at all! But, yes, it could be a bit awkward! Agree about itchy, uncomfortable etc.

Cam1981 · 27/07/2025 10:28

StrangledHowl · 27/07/2025 10:27

It’s not the bodies, it’s the fact they’re trussed up in underwear designed to be titillating to a putative male gaze. I mean, no woman dresses up in a sexy French maid costume to go to the office or meet her friends.

So we are not allowed to dress sexy to turn men on. Or feel sexy for ourselves

StrangledHowl · 27/07/2025 10:27

StMarie4me · 27/07/2025 10:21

Why do women’s bodies offend you? Why are they ‘gross’?

It’s not the bodies, it’s the fact they’re trussed up in underwear designed to be titillating to a putative male gaze. I mean, no woman dresses up in a sexy French maid costume to go to the office or meet her friends.

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