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An update on Ad blockers

278 replies

JustineMumsnet · 03/03/2025 14:56

We wanted to give you a heads up that we will shortly introduce additional software designed to prevent the use of ad blockers. So, if you're using an ad blocker, you'll shortly see a series of prompts asking you to disable it before continuing to browse the site.

We know this is going to cause some annoyance to those of you with ad blockers in place but we do have costs associated with running our platform and the way we meet those is via advertising revenue.

We try to keep the display ads to a minimum (particularly for logged in users) and turn down a lot of the more intrusive ad formats. Nonetheless we do understand that some people find ads really annoying. If you would prefer an ad-free experience, Mumsnet Premium is available as a subscription option for £2.99 a month or £29.99 per year.

The last thing we want is to cause loyal users financial distress, so if you have particular reasons why both seeing ads and paying for Premium is problematic for you, then please do get in touch with us at [email protected] and we’d be happy to look at what we can do to help.

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AlwaysFreezing · 03/03/2025 16:00

It's £29.99 for the year, not £24.99

JohnKettleyIsAWeathermanAndSoIsMichaelFish · 03/03/2025 15:50

But @JustineMumsnet - as I and others have said - the reason I installed an ad blocker was because of the problems the ads were causing. Have those been resolved yet? Because it doesn't appear so when I use MN on my phone.

AlexandrinaH · 03/03/2025 15:01

Oh dear…this won’t go down well. I can understand your point, but you’ll have to accept you’re going to lose a lot of users, some who probably depend on this site for support.

Profit wins at the end of the day, over everything.