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Request MN Towers - Breastfeeding Calendar for Developing Countries?

86 replies

ruty · 15/05/2007 22:48

I dropped MN Towers an email, but just putting it here in for everyone, including Justine and co. In light of NetMums acceptance of Nestle sponsorship and the resulting threads about it here, i was wondering if we could do something positive to counteract the aggressive marketing of formula to developing countries.
One idea might be a calendar, made up of Mnetters who are currently breastfeeding [they could be shot so anonymity doesn't have to be totally lost if need be], maybe sponsored by a nice company with donations to Save the Children. And perhaps with a bit of publicity we could get the calendar distributed to maternity hospitals in places like Bangladesh.

Any thoughts? Anyone with the right background to help out/advise?

thanks...

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feetheart · 17/05/2007 11:09

Great idea Ruty. Not bf anymore but have a great picture of DD (then about 3) bfing her dolly in Matalan

MrsApron · 17/05/2007 10:55

see if Gok can style it? How to look good breastfeeding?

I would love to be Gok'd.

And I love Hubs ideas about the hidden breastfeeders.

ruty · 17/05/2007 10:11

Excellent Mrs Apron!

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moondog · 17/05/2007 00:00

Groovy Mrs A!!!

MrsApron · 17/05/2007 00:00

i'm in.

DD1 is 3 and dd2 is 9 months. Can do seperately or could force them into freaky two at once if need be.

ruty · 16/05/2007 23:47
Grin
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moondog · 16/05/2007 23:45

I think it's a lovely idea and with Mumsnet being cited more and more in the press it would probably be surprisingly influential.

I am going to get to working on forcing 34 mth old ds back onto the boob tomorrow.

DimpledThighs · 16/05/2007 23:42

I would buy it and I think it might be a good thing for hospitals and breast feeding friendly places to display.

ruty · 16/05/2007 22:33

hello everyone. My initial reaction was to the article linked on one of the Nestle threads, about how photos of Western children/mums bottlefeeding were often displayed in maternity hospitals in developing countries as a sort of aspirational lifestyle choice. I wondered if there was any way visually of counteracting that. I also thought that we might generate some publicity here on the back of Netmums adopting Nestle as a sponsor, and it might be a good time to act. However, lots of people have brought up interesting points here. I would buy a calendar of people i didn't know personally, with the breastfeeding angle, because i feel ordinary images of women breastfeeding are still so rare, and i would find it comforting and maybe even humourous.
I agree there should be a range of ages of babies breastfeeding, definitely.

I still think it is a good idea. Even if the calendar/poster/flyers etc didn't reach Bangladesh they would be useful to put up in maternity hospitals and social centres in the UK. We would need a sponsor though and perhaps Mumsnet don't want to get involved. Will see if this thread develops any further.

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hub2dee · 16/05/2007 22:07

I think it's also important to evaluate the actual rationale: if it's to raise money for Save the Children, or for maternity hospitals in Bangladesh, then one must ask the fundamental question: is printing a calendar (or whatever) actually the best way to raise the most funds for this cause...

Tatties · 16/05/2007 21:38

So for a calendar it has to be arty shots then - for people to like looking at it. I think I agree.

2shoeswhoismshadowsnumber1fan · 16/05/2007 21:35

i am not a bf er but can i just say something. My dads church did a calender for this year. he gave me one. and I have to say it is very boring having photos of people I don't know on my kitchen wall.(just thought i would give you a joe public opinion)

Astrophe · 16/05/2007 21:01

Phew!

I agree, would buy something like the baby milk action one, but not the little angels one - it was kind of...I dunn..., made me cringe just a little.

Tatties · 16/05/2007 20:55

Lots of good ideas here. Astrophe, I understand what you mean about too many images of bf toddlers, I thought the same myself.

What about if we have our own photos of us feeding our babies? Could we contribute those to some sort of a project (if they were good enough)

What Hub said about the kind of images that would work on a calendar is interesting. FWIW, I wasn't too keen on the LA calendar, but really liked the BMA one.

Astrophe · 16/05/2007 20:15

Hub

Astrophe · 16/05/2007 20:15

LOL Hib, at the thought of sitting looking at a pic of people having coffee...for a MONTH! I see what you mean though!

Do you think that most of the people who buy calendars will already be either BFing, or BF sympathisers, which would mean that although we would raise money, we wouldn't really be raising awareness?

I like the idea of a 'coffee table' book, whcih visitors to my home might be more inclined to look at than they would my calendar. But it would be far more expensive I imagine. What else? Posters would be gerat for raising awareness, but who would pay for them? People don't generally put up BF posters in their homes! I'm trying to think of something that people would pay for, and that lots of people will then see...Postcards/notecards? I don't think I've got it!

We must also make sure that the photos cover the whole age range of babes. If the calendar (or whatever) were 'older baby' heavy, it might not serve the purpose of raising awareness and support amongst non- or anti-BFing people.

Please don't anyone take this as a critisism of mothers who are BFing toddlers, I'm just saying that lots and lots of images of toddlers BFing may not be what the nonBF person needs to se to get them feeling more sympathetic. I guess people find tiny babies BFing less threatening/offensive/whatever it is they have a problem with.

Do you see what I mean? Please, please don't misunderstand me....I'm scared to hit 'post message'!

Then again, if the idea is just to raise money, rather than raise awareness, then it doesn't matter so much. I think we need to clarify the aim of the project.

beansprout · 16/05/2007 19:53

Love your ideas hub, esp the b/f in a crowd idea. I think one of the issues is that it is a bit "hidden". About 4 people in RL know that I am still feeding ds

beansprout · 16/05/2007 19:52

I'd do it (ds is 2.6)

ruty · 16/05/2007 19:51

got to go out but thanks for link and thanks for ideas Hub. Will have a think and any more ideas very welcome...

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2shoeswhoismshadowsnumber1fan · 16/05/2007 19:45

here

hub2dee · 16/05/2007 19:44

I think actually a series of posters which could be distribued to hospitals / health centres / baby clinics might be better than a calendar - I don't know if there would be enough variety in the images to keep one's interest over EVERY month for a full year IYSWIM - I imagine most would be striking, but have less ability to hold you for a longer time (if shot in the style I described). It's easy to look at a cute shot of a baby for a month, or an arty shadowy 36+ week pg bump, but looking at a group of people having a coffee isn't quite the same IYSWIM.... all stuff to think about.

ruty · 16/05/2007 19:32

Some great ideas Hub. i do like the idea of people breastfeeding in social settings so it is just part of life, not the sole focus. I think you'd be great! Just worried about the MforM - but perhaps something that wasn't a calendar would be a good idea...

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hub2dee · 16/05/2007 19:28

Happy to help in any way.

Would imagine the two things (MFM / Nestlé) are very separate issues / projects, and also that it might be possible to do one or the other in a 'non calendar' form (ie. a poster-style print which is a montage of images, or a notebook with images on the cover, or as an outside print in a nappy bag / fold-out nappy thingy, or on a tote bag etc. etc.).

I think mixing arty with 'normal setting' type shots would be good; it may be interesting to actually try and develop a style / theme - for example creating images where one doesn't see the bf mum straight away IYSWIM - you see some friends at Starbucks, or you see a group of executives at a boardroom table in an office, or you see some people standing around having a drink at a dinner party, or a crowd doing baby massage (etc.) but in each image, one or more people are feeding.... but it doesn't necessarily jump right out when you first look at the image.

Obviously the general thrust of the ideas above would perhaps appeal to Western MNers (the target market) rather than perhaps addressing settings / styles / activities more relevant to women in Bangladesh, but I think possibly trying to do otherwise might not be ideal. I dunno.

Perhaps a travel photographer could be commissioned / persuaded to create a set of images of bf in other cultures / regions, and the two sets of images could be shown together (kind of Benetton stylee).

FWIW, you might prefer to work with a woman photographer on the project, but I am happy to help if I can, and if the brief has been properly thrashed out first !

ruty · 16/05/2007 19:11

thanks Dimpledthighs. if there is a MforM one then as you say we should step back. Perhaps next year....

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DimpledThighs · 16/05/2007 19:04

I am still really liking this idea and I think we sohuld aim to raise money but target the calendar here at people like us. If tere is to be a MfM one this may have to step back though.

Nice idea Ruty, and very proactive. Good luck with it.