nasty ad "have you seen alex's willy"

I've just looked at it and it seems quite good, a good way to open the conversation around sharing anything online.

It's good. Right level and an important message.

The Lucy one is a bit scarier, but it's also an important message - people you know online may not be who they say they are.

It's clickbait. It works, there are thousands of studies that will testify to that.

It's well targeted clickbait, in that the kids who click it are the ones that need the campaign, and the ones that don't are likely to already be aware.

It's okay being politically correct and very stiff upper lip, but that means the kids whose parents DON'T teach them this stuff miss out. And that's not fair.

I am going to watch it but it sounds like a good idea.

This ad gets the point across a thousand times better than another chat with a preachy adult.

As a mother of three older teens, I just can't believe all of you think your kids would never click on anything with a mention of private parts in it.

Brilliant campaigns.
Good, attention-grabbing title - got me clicking anyway and I will share with my kids tomorrow.

What's wrong with the word 'willy'? Nice friendly word for penis. They did not use 'cock' - now that would be wrong IMO.

Humour in the face of serious subjects is always good.

Somehow, DD2, me and DH ended up discussing drugs last night. DD2 ended up going up to bed giggling and muttering.
"Only you two could turn a drugs talk into a Science Lesson!"

DH is a chemist, I'm a biochemist, DD1 picks up school science prizes. It's a long running joke that DD2 tries very hard not to absorb to many "Facts"

I've just invited my DD (12) to watch it. She is scarred for life.

Not. We thought it was very funny actually which is good because it made her realise how easy it is to only see a situation as funny when there is a darker situation to it. Opened a good conversation.

"have you seen alex's willy?"

I would not like my children to think it's okay to click on a link like that whatever the message behind it.

Exactly, the sort of DCs who klick on it are the ones who need to see it.

I think all 8-12 yearolds ought to be asked, would you click on that?

If not why not? Aren't Willies funny, aren't you curious. Did you see the NSPCC logo.

Are they some one you trust. Now would you click on it?

If it wasn't a cartoon, but an Instargram post would you click.

There's a whole very valuable PHSE lesson, especially for immature Y5's just about to get their first phones.

My two are almost 14&17 and hardened cynics, if they click on it it will be because they wonder what the NSPCC are preaching about this time.

I thought I'd misheard the first time I saw the ad!

This situation happens so regularly, at least termly in school, and it usually involves the younger children 11-13. I think this campaign is a great way to explain the dangers to children and for parents to start conversations with their children. It is uncomfortable viewing this and reading the title. It's meant to be - having to sort out the situation in real life is a lot more unpleasant for everyone concerned.

Surely the children who wouldn't know better than to click are exactly the ones who really need to see the advert.

Shockers sorry to hear that your child went through a scenario like this.

And if the campaign stops it from happening to just one more child...job done. It's clearly aimed at older children who have free access to technology, but that said, I plan on showing it to my 7yo.

I think they're both very good ads, I worry about my 8 year old DSD, she has a computer in her room at home and unlimited use of her iPad. I've talked to her about online safety & I don't think she used any sites like snapchat or FB yet but the time will come. I will show my DH the ads & we'll decide whether or not to show DSD.

I think it is perfect, it is the question kids will ask, then show the piccy or pass it on.

My son is only 8, but we watched it together, and discussed it. Kids need to hear things often for it to really sink in to their subconscious.

His reply was none of my friends have a phone yet, but explained he needed to be ready for they day they do.

I can't see what's wrong with it. It's a good advert. Clear concise information in a way that's understood by the children it's aimed at. I'd have no problem with my almost 9yr old dd watching them and may even watch them together. With two teenage brothers she's already aware of Facebook, snapchat, Instagram etc.

o regency????

I think I meant to write 'to reflect'

I totally agree- great if your children are cyber savvy but many children of a certain age wouldn't be able to resist. Furthermore, I think the language is designed o regency exactly what one of these group texts: snapchat or Instagram messages would say. As a teacher I see the fallout of poor decisions made online regularly- I do think this ad will have a positive impact.

Maybe the children who click on it are the ones who would benefit from seeing the ad?

I think given the subject matter they have done it very well, its not a pleasant thing to think about, but the truth is young lives and families have been ruined by this exact thing. I hope its still around when my children are older. I think it says what it needs too without being patronising or judgmental, its matter of fact, and well narrated, it enables dialogue about a difficult subject . I can't see how its offensive. Its a sad reflection of our time. But it is a reality.

I noticed it earlier and did think it was an odd title. However after I watched it, I think it's an excellent advert and raises some very good points. I will be sharing it with both my dds (16&11) later.

I think the name is designed to get kids to click in it-

That's where I disagree - I'd hope that a child would think twice about clicking on it...

I saw that flash past on twitter earlier and thought I must have misread.

Not NSPCC's best ever decision.

I've just watched them and I think they are good too. I think the name is designed to get kids to click in it-the ad is designed for them- and it's exactly the language they would use in this situation.