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Original poster

Am I the only one to be a bit sad that Mumsnet have caved in?

221 replies

oliveoil · 25/08/2005 14:56

Don't know, just feel a bit that some people felt it necessary to report mumsnet to a baby milk board or whatever it is for a so called breach of advertising. If you use and love a website why on earth would you want to get them into trouble?

Hmmmmm. I bet they feel like they have been beaten up this week. Storm in a teacup.

V weird.

OP posts:
caligula · 25/08/2005 16:06

Breasts, mts

mumtosomeone · 25/08/2005 16:05

what is the closest thing to breastmilk?

WigWamBam · 25/08/2005 16:03

Even health professionals are sucked in by the claim that it's closer to breast milk ... when my dd was born the paediatricians wanted her force-fed formula every two hours, and the one the midwives tried to push onto me was Aptamil - because they believed it to be the closest to breastmilk. Advertising works.

HughJars · 25/08/2005 16:00

The advertisements do not help a mother choose which is right for them, they sell their own particular brand of milk and nothing else. The milupa one inparticular implies it is close to breastmilk. Which it isn't.

noddyholder · 25/08/2005 15:55

Why are they not allowed to advertise?How else do mothers with no choice but formula get to choose the one the feel suits them best Sorry have been away for this whole thing but agree with Custy. Reporting them Is this for real?

compo · 25/08/2005 15:54

halfway down

Original poster
oliveoil · 25/08/2005 15:53

According to a thread custardo, yes.

OP posts:
compo · 25/08/2005 15:53

here custardo

Tortington · 25/08/2005 15:52

they were reported? to a milk board!? no. surely not. your kidding right?

caligula · 25/08/2005 15:52

People weren't turning on Mumsnet. They were turning on the advertiser.

With good reason.

Original poster
oliveoil · 25/08/2005 15:50

Yes but HM, not everyone is bothered about the advertising!!!!!! I couldn't give two craps whether my mw is impartial or not.

Anyway this thread is not about that so please lets not start all that again, I will lose the will to live.

This thread was about how I was disappointed at how everyone seemed to turn on Mumsnet cos of an ad.

OP posts:
hunkermunker · 25/08/2005 15:47

OO, advertising works. That's why they do it. Infant formula is still advertised in professional midwifery journals. I have heard numerous people on here and in RL say they trust their midwife/HV to advise them. Are they impartial? Not as much as we'd like to think.

The formula companies write the ads, then pay the fines when they're deemed to have crossed the line - because they know they often get away with it and because they know the people who see the ads often don't see that they've been fined for them.

If advertising doesn't work...why would anyone bother?

Cam · 25/08/2005 15:47

Fio, wish I was on whatever you are today

Original poster
oliveoil · 25/08/2005 15:46

easy now Fio2, no red rags on my thread please.

OP posts:
Lizzylou · 25/08/2005 15:45

@ Fio

Fio2 · 25/08/2005 15:45

lets face it milkymouth is still breastfed by his mother

bittie....bittie

Original poster
oliveoil · 25/08/2005 15:44

Yes I ignored that barbed remark Cam as I didn't want to rise to someone who is obviously hiding behind another name.

OP posts:
Cam · 25/08/2005 15:42

I think its wrong (and I think this has been discussed in the past) for m/netters to hide behind a name change (and you have changed your name haven't you milkymouth)to be rude to other people.

Who are you milkymouth?

northerner · 25/08/2005 15:41

Crikey.

Been v busy most of the afternoon. Come back to this.

lockets · 25/08/2005 15:40

This reply has been deleted

Message withdrawn

Original poster
oliveoil · 25/08/2005 15:39
OP posts:
Toothache · 25/08/2005 15:39

Ignore me... I think I've got botulism!

caligula · 25/08/2005 15:37

tbh, the individual advert didn't bother me that much either, except as part of a wider cultural problem (and the drip drip effect)! What really bothers me, is that bloody helpline.

Blu · 25/08/2005 15:37

Except why bother, nnn, NMs decsion wasn't based on a referendum.

compo · 25/08/2005 15:37

just wondered if you have changed your nickname from something else?